The Portico

For 35 years, the University of Guelph alumni magazine has served as the main link between the University and its graduates and friends. Published by Communications and Public Affairs, the feature magazine boasts a readership of more than 78,000. Its mission is to enhance the relationship between the University and its alumni and to promote pride and commitment in the University community.

EXCITING, INFORMATIVE CONTENT
The Portico magazine appeals to a broad readership through compelling stories about University of Guelph research accomplishments, award-winning faculty, student activities and campus events. Well-researched and finely crafted feature stories highlight current social, economic and political issues; alumni profiles tell the stories of distinguished Guelph graduates. The Portico provides comprehensive alumni news and information about historical events on campus. Through the sharing of these stories, the magazine helps alumni and friends to stay in touch with the University and with each other.

EDUCATED, ENGAGED READERS
The Portico is published three times a year in January, May and September. Three-quarters of its circulation resides in southwestern Ontario. The magazine reaches educated consumers who enjoy higher average salaries than the general population. Respondents to a recent survey all reported that they read each issue from cover to cover, and 40 per cent pass the publication along to friends.

FLEXIBILITY FOR ADVERTISERS
Produced as a four-colour feature magazine, the Portico provides maximum flexibility to advertisers. Advertisers may choose from placement in a prominent cover position to an inside spot in the magazine's Grad News section, a "must-see" section for most readers. Standard ad sizes include both horizontal and vertical layouts, and are available in black and white and full colour.

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