Teach Real-World Material.

Reinforce critical thinking in your course


Contribute to enhancing the student learning experience and apply a wide range of appropriate teaching, learning and assessment approaches in your course.

Get involved by embedding an applied project in your existing course, or join our network of faculty advisors and mentor a team of students.

  • Our experience with CBaSE was nothing short of exceptional. The students went above and beyond on the project and the team at CBaSE was fantastic to work with as well. Our goal for the four months was to research a potential industry that we had yet to penetrate. The team at CBaSE led this project and delivered great results. We are planning to do more projects with CBaSE in the coming semesters and would recommend them to any business.

    Paul DemarcoIntrigue Media Co-Founder

  • Working in a team to solve real issues for two separate clients has been as rewarding as it has been challenging. Being able to take ownership of both a problem, and for developing a realistic solution is an experience that I’ve found to be unique to this course and I’m thankful to have had it in both fall and winter semesters of 2014-2015. CBaSE has validated my education, my knowledge and my abilities in a way that no traditional ‘in the classroom’ course could.

    Kat NymanMarketing Management, 2015

  • The CBaSE student's final report offered valuable, current perspectives which were thoroughly researched. Their suggestions were conscious as to who our target customer is, what our suppliers do and focused on our uniqueness in bringing this together within the e-commerce market. Their insights and ideas have greatly assisted in the strategic planning process used to grow our reach.

    Beth TimlinCo-owner, Grey Rock Clothing

  • I had the privilege of working with my CBaSE team over the past semester. The team was dedicated, professional, and the passion with which they undertook my project was infectious. The meticulousness of their efforts was clearly evident in the concise and polished report I was handed at the end. Most importantly my team provided sound strategies for future marketing success.

    Michael FallOwner, Crossfit Guelph

  • Fresh perspective and new-age advice on how to market, build brand image, and push a business forward, this is what you get from the 4-month Business Consulting CBaSE program.

    Paul ViceFounder & CEO, GetGrants


Learn more

Faculty members across all colleges are welcome to apply. Whether you are looking for a case study to embed into your course or you are looking an organization to partner with, we can help.

We offer faculty three resources: 1) case studies with local organizations to embed in your course, 2) mentoring opportunities with UofG students and 3) research/consulting opportunities with local organizations.

We use the online application to learn more information about your requirements and needs. This will allow us to begin a conversation about how we can provide you with the appropriate support and resources. Once we receive your submission, we will review and get in touch shortly.

There are a lot of benefits from working with CBaSE. Embedding a case study into your course is an excellent way to engage students with real world material. Partnering with a community organization provides an opportunity to work with the local community to make a positive impact. Lastly, mentoring students allows for a rich and rewarding experience that provides invaluable support to students requiring guidance and expertise.


More questions? Send us an email.