The Advanced Guide to Content Marketing

This guide was written to give you the most extensive and detailed guide of advanced content marketing techniques available today. This resource is chock full of tactical, immediately actionable ideas that you can implement in your own business — to start building a community of fans and followers, to increase engagement and traffic to your […]

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Startup Marketing Plan [Template]

Danielle Geva is a Startup Marketer who has helped brands build communities and understand their audience to drive growth. She is passionate about empowering people to create and share their ideas with the world. Here is her Startup Marketing Plan Template.   

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How to Develop an Elevator Pitch

The elevator pitch is an important tool for communicating what you or your organization is in the business of doing. Contrary to popular belief, the elevator pitch isn’t to sell a product or service; it is to secure a meeting to provide more information at a later date. The followup meeting is where you can […]

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10 Classic Growth Hacks: Hints at the Future of Marketing

Adapted from “Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising” by Ryan Holiday. A Growth Hacker is someone who rejects what “marketing” is supposed to be and replaces it only with tools that are testable, trackable, and scalable. Growth Hackers rely on inexpensive tactics like e-mail, pay-per-click ads, blogs, and […]

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A simple marketing plan for startups

A marketing plan details how a company aims to reach specific marketing objectives. It links marketing activities with marketing and strategy objectives and is important in ensuring the right focus and direction for the company. While a marketing plan template is useful in helping a company develop its marketing plan, most such templates are not […]

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The Beginners Guide to Startup PR

Many startups still believe public relations begins and ends with receiving a nod from TechCrunch. Startup success stories are no longer written with thanks to the media. In today’s ecosystem overflowing with startup ideas, to ‘launch’ is simply not enough justification for media coverage. Overnight success stories are a thing of the past, and we […]

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