If you need to conduct market research, this booklet is a must read. This booklet, created by a leading market research firm, contains general tips and advice on conducting market research so you can avoid common mistakes. There are also case studies and suggestions on free or affordable tools to help conduct market research.

Before taking action, make sure you have market research to support your decision making.

Part 1: Using Market Research

Exploring Market Research
Macro Trends

Part 2: Research Methodologies

Survey Design
Focus Groups
Mobile Phone Research
Online Community
Case Study Examples

Part 3: Tools

Market Research Companies
Survey Monkey
Google Products
Social Networking Sites
Mobile Phone Apps
Secondary Sources
Other Resources

About AuthorNorthstar Research Partners is a leading global full-service market research and consulting firm. Established in 1998, Northstar has completed over 5,000 qualitative, quantitative and consumer anthropology studies with services in both consumer and business-to-business channels.

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