February 3: Prof. Tim Dewhirst asks, "What's in a Name? Super Bowl Edition," in today's Globe and Mail
How does naming a sports team after a geographic region affect support for a team's brand? And what happens when that team no longer plays in the area it was named after? Prof. Tim Dewhirst explores this issue in his article in today's Globe and Mail.
To read his story follow this link: http://www.theglobeandmail.com/news/opinions/opinion/whats-in-a-name-super-bowl-edition/article2324625/