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Laila Rohani
Title: 4th Year Ph.D. Candidate (ABD)
Stream: Marketing and Consumer Behaviour
Advisor: Dr. May Aung
Email: hrohani@uoguelph.ca
Phone: ext. 53013
Office: MINS B45
Completed Education
MBA, University of Guelph
BA, Sookmyung Women’s University, South Korea
Research Interests
Consumer behavior, consumer culture theory, social media, international marketing, and promotion
Thesis
Social Media and Globalization: A Comparative Study of Canadian Facebook users and Korean Facebook users
Teaching Experience
Sessional instructor, University of Guelph (Winter 2011)
Graduate Teaching Assistant, University of Guelph (2009-Present)
Lecturer, Qatar University (2007-2009)
Publications
Papers in Refereed Conference Proceedings:
Rohani, L. S., Aung, M., and Rohani, K. (2012), Glocalization of Social Media: Facebook Consumption Culture, Asian consumer insight division of Global Marketing Conference in Seoul, Korea.
Aung, M., Wu, K., Rohani, L. S., and Rohani, K. (2012), Understanding brand community: Multiple realities of Apple iPhone consumers, Consumer Culture Theory Conference, Oxford University, U.K.
Rohani, K., Rohani, L. S., Kanetkar, V., Teng, L., and Aung, M. (2012), Antecedents to consumers’ perceptions of transparency and fairness and their effects on coupon redemption, marketing division of administrative sciences association of Canada (ASAC), hosted by Memorial University, St. John's, Newfoundland, Canada.
Rohani, L. S., Aung, M., Rohani, K., Shergill, G., and Ralston, C. (2011), An Analysis of Hotel Customers Preference in Canada, New Zealand, and UAE, Tourism and Sport Management division administrative sciences association of Canada (ASAC), Canada.
Rohani, L. S. and Rohani, K. (2011), A Framework for Cross-Cultural Consumer Research, Association of Marketing Theory and Practice Conference, USA.
Rohani, L. S., Aung, M., and Rohani, K. (2011), One Step Closer to the Field: Visual Method in Marketing and Consumer Research, Association of Marketing Theory and Practice Conference, USA.
Rohani, K., Rohani, L. S., Kanetkar, V., and Barth, J. (2011), Clicking is easier than clipping: A proposed model for consumer behavior in redeeming e-coupons, Marketing division of Administrative Sciences Association of Canada (ASAC), Canada.
Rohani, K. and Rohani, L. S. (2009) Discovering advantages and/or disadvantages of learning business cases in students’ First and Second Languages prior coming to university preparatory program, A multidisciplinary conference organized by The International Journal of Arts and Sciences at Ryerson university, Toronto, Canada.
Rohani, L. S. (H.S. Shin), Aung, M., Ralston, C., and van Kooten, I.C.M (2003) “Canadian and Dutch Hotel Customers’ Demands toward Hotel Facilities and Services”, 2003 Administrative Sciences Association of Canada, Annual Conference, Halifax, Nova Scotia, Canada.
Rohani, L. S. (H.S. Shin), Ralston, C., and van Kooten, I.C.M (2000) "A Preliminary Examination of Canadian and Dutch Consumers' Hotel Choice Behaviour" Conference Proceedings, 30th Atlantic Schools of Business Conference: St. John's, Canada.
Conference Presentations
Rohani, K., Rohani, L. S., and Barth, J. (2011), Theories of Emotion in Consumer Behavior, Marketing Science Conference, USA.
Additional Information:
Reviewer for marketing division of Administrative Sciences Association of Canada, Annual Conference 2012
Reviewer for “Personal Finance" 2nd Canadian edition by Pearson Education
Reviewer for marketing division of Administrative Sciences Association of Canada, Annual Conference 2011
Reviewer for Association of Marketing Theory and Practice Conference 2011
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