"Be careful what you ask for" when shopping for natural, organic and local food. This forum includes a dinner and panel of experts:

- Paul Uys: vice-president, Sustainable Seafood, Loblaw Companies Limited
- Jim Thorne: president and CEO, Marsan Food Limited
- Prof. May Aung: Marketing and Consumer Studies, CME
- George Da Pont: president, Canadian Food Inspection Agency
- Moderator: Sylvain Charlebois, associate dean, CME

For more information and to register, visit http://www.uoguelph.ca/cme/interactive-food-industry-business-forum-1.

Time: 5:30 p.m. - dinner
6:30 to 8 p.m. - panel discussion

Location: PJ's in the Atrium Restaurant, University of Guelph

Cost: $45 per person (seating is limited, reserve today)