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Food economics & marketing; innovation; anthropometric & economic history
John Cranfield is a Professor in the Department of Food, Agricultural and Resource Economics at the University of Guelph . He has a B.Sc. and M.Sc. in Agricultural Economics from the University of Guelph and a Ph.D., also in Agricultural Economics, from Purdue University. After graduating from Purdue, John joined the Department of Agribusiness and Agricultural Economics at the University of Manitoba. In July 2001 he joined the Department of Food, Agricultural and Resource Economics at the University of Guelph.
John's research has been published in the American Journal of Agricultural Economics, the Journal of Development Economics, the Canadian Journal of Agricultural Economics and the World Bank Economic Review, to name a few. Awards include a Presidential Distinguished Professor Award from the University of Guelph (2004-2006), Outstanding Professor in the Faculty of Agricultural and Food Science (awarded by University Teaching Services and The University of Manitoba Students' Union ) and Outstanding Ph.D. Dissertation (awarded by American Agricultural Economics Association).
John's research focuses on consumer behaviour and demand analysis at the individual, household and market level (largely in relation to demand for food and food products); innovation in the agri-food and biotechnology sectors; application of micro-economic theory to agri-food industry and economic and anthropometric history
AGR*2400 Economics of the Canadian Agri-Food System
FARE*6910 Applied Policy Analysis I
FARE*6930 Food Firms, Consumers and Market I
John Cranfield, Spencer Henson and Oliver Masakure. “Factors Affecting the Extent to Which ConsumersIncorporate Functional Ingredients into Their Diets: A Two-Stage Approach.” Acceptedfor publication at Journal ofAgricultural Economics
Oliver Masakure, John Cranfield and Spencer Henson. 2011 “Factors Affecting the Incidence
and Intensity of Standards Certification Evidence from Exporting Firms in
Pakistan.” Applied Economics 43(8): 901-915.
John Cranfield, Spencer Henson and James Holliday. 2010. “The Motives, Costs, Benefits and Problems of Conversion to Organic Production.” Agriculture and Human Values 27(3): 291-306.
Deepananda Herath, John Cranfield and Spencer Henson. 2010. “Financing Innovation and Commercialization in Canada’s Functional Food and Nutraceutical Sector.” Applied Economics 42(21): 2667-2682.
Getu Hailu,John Cranfield and Rawlin Thangaraj. 2010. "Do U.S. Food Processors Respond to Sweetener Related Health Information?" Agribusiness: An International Journal 26(3) 348-368.
John Cranfield, Spencer Henson, James Northey and Oliver Masakure. 2010. “An Assessment of Consumer Preference for Fair Trade Coffee in Toronto and Vancouver.” Agribusiness: An International Journal 26(2): 307-325.
Henson, Spencer, John Cranfield and Jose Blandon. 2010. “Health Eating and its Determinants: A Rasch Model Approach.” Social Science and Medicine 70(10): 1574-1580.
Paul Preckel, J. A. L. Cranfield and Thomas Hertel. 2010. “A Modified, Implicit, Directly Additive Demand System.” Applied Economics 42(2): 143-155.
Brian Innes and John Cranfield. 2009. “Consumer preference for production-derived quality: analyzing perceptions of premium chicken production methods.” Accepted for publication Agribusiness: An International Journal 25(3): 395-411.
John Cranfield, B. James Deaton, and Shreenivas Shellikeri. 2009. “Evaluating Consumer Preferences for Organic Food Production Standards.” Canadian Journal of Agricultural Economics 57 (1): 99-117.
Deepananda Herath, John Cranfield and Spencer Henson. 2008 “Who Consumes Functional Foods and Nutraceuticals in Canada? Results of Cluster Analysis of the 2006 survey of Canadians' Demand for Food Products Supporting Health and Wellness.” Appetite 51(2): 256-265
Deepananda Herath, John Cranfield, Spencer Henson and Dave Sparling. 2008. “Understanding the Factors Influencing Innovation and Commercialization in Canada’s Functional Food and Nutraceutical Sector.” Agribusiness 24(2): 207-230.
John Cranfield and Kris Inwood. 2007. “The Great Transformation: A Long-run Perspective on Physical Well-being in Canada.” Economics and Human Biology 5 (2): 204-228.
Daryl van Moorsel, J. Cranfield and David Sparling. 2007. “Factors Affecting Biotechnology Innovation in Canada: Analysis of the 2001 Biotechnology Use and Development Survey.” International Journal of Biotechnology 9 (1): 39-59.
Magnusson and J. Cranfield.
2005. “Consumer Demand for
Pesticide Free Food Products in Canada: A Probit Analysis.” Canadian Journal
of Agricultural Economics 53 (1):
J. Cranfield and Scott Pellow. 2004. “The Role of Global versus Local
Negativity in Functional Form Selection: An Application to Canadian Consumer
Demands” Economic Modelling 21 (2):
J. Cranfield, James Eales, Thomas Hertel and
Paul Preckel. 2003. “Model
Selection when Estimating and Predicting Consumer Demands using International,
Cross Section Data.” Empirical Economics
28 (2): 353-364.
J. Cranfield, Paul Preckel, James Eales and Thomas Hertel. 2002. “Estimating Consumer Demands across the Development
Spectrum: Maximum Likelihood Estimates of an Implicit Direct Additivity Model.”
Journal of Development Economics 68 (2):
J. Cranfield. 2002. “Optimal
Advertising with Traded Raw and Final Goods: The Case of Variable Proportions
Technology.” Journal of Agricultural and
Resource Economics 27 (1): 204-221.