Faculty & Staff
MIKE VON MASSOW
Assistant Professor
School of Hospitality and Tourism Management
Education
PhD, Management Science, DeGroote School of Business, McMaster University
MSc, Food Agriculture and Resource Economics, University of Guelph
BSc, Food Agriculture and Resource Economics, University of Guelph
BA, Economics and Geography, University of Manitoba
Brief Bio
Mike joined the faculty of the School of Hospitality and Tourism Management after completing his PhD. He worked in a variety of operations and marketing roles in industry before going back into academic life and beginning his Doctoral studies in pricing strategy. He also spent time working as a management consultant and policy researcher. His industry experience informs both his teaching and his research program.
Courses Taught
Mike has taught a variety of undergraduate and graduate courses including operations management, supply chain management and revenue management. He currently teaches operations to both undergraduates and in the MBA program. He also teaches Revenue Management. Mike is the coordinator and lead instructor for the graduate course Integration of Science and Business which offers graduate students from across the University of Guelph an introduction to such concepts and innovation, strategy and business planning in the context of their research interests.
Research Interests
There are two current streams of research that Mike is pursuing. The first is the development of unique food value chains. The demand for food is changing. Consumers are looking for a range of attributes that often go beyond the specific physical characteristics of the food product. This is fundamentally changing what people buy, where they buy it and how it is produced, processed and brought to consumers. Mike's interest is understanding the value created in these chains and the types of relationships required to facilitate their development.
The second thrust of his research relates, in general terms, to revenue management in the services industry - including hospitality. Pricing strategy relates to the value proposition for the individual consumer. Choosing both the price and how it is offered to the consumer has implications for short term revenue optimization but also for long term revenue. Understanding the linkages between short term pricing strategy and longer term customer expectations is a key area of interest. The role of customer feedback in value is also an area of interest.
Selected Publications
Refereed Journal Publications
Canbolat, Mustafa, M. von Massow, “A Probabilistic Emergency Facility Location Problem with Risk Minimization,” 2011 Expert Systems - in press.
von Massow, Michael, and Mustafa Canbolat, 2010, “Fareplay: An Examination of Taxicab Drivers’ Response to Dispatch Policy,” Expert Systems with Applications, 37:2451-2458.
von Massow , Michael and E. Hassini, 2009, “The Impact of Supplier Numbers and Bid Decrements on Reverse Auction Outcomes,” International Journal of Operational Research, in press.
Canbolat, Mustafa, and M. von Massow, 2009, “Planar Maximal Covering with Ellipses,” Computers and Industrial Engineering, 57 (1):201-208.
Refereed Proceedings
von Massow, Michael, and E. Hassini, 2007, “A Strategic Assessment of Reverse Auctions in e-Procurement” Proceedings of the Fifth Annual International Symposium on Supply Chain Management, Toronto, Ontario, Canada.
Invited Conference Presentations
von Massow, Michael, and Elkafi Hassini, 2009, “A Mixed Integer Non-Linear Programming Formulation for Optimal Inter-temporal Pricing Decisions with Reference Prices,” invited paper for presentation at INFORMS Annual Conference (Oct. 2009), San Diego, CA.
von Massow, Michael, and Elkafi Hassini, 2009, “Optimal Pricing Strategies using Reference Price Models with Thresholds,” invited paper INFORMS Marketing Science Conference (June 2009), University of Michigan, Ann Arbor, MI.
Conference Presentations
von Massow, Michael, and M. Canbolat, 2008, “Supplier Selection and Diversification in a Three Stage Supply Chain,” Presented at the Canadian Operations Research Society Annual Conference, (May 2008), University of Laval, Québec City, QC, Canada.
Canbolat, Mustafa, and Michael von Massow, 2008, “Planar Maximal Covering Problem with Ellipses: An Application to Telecommunications,” Presented at the Canadian Operations Research Society Annual Conference, (May 2008), University of Laval, Québec City, QC, Canada.
von Massow, Mike, and Elkafi Hassini. 2006, “An LP Approach to Estimating Markovian Probabilities of Firm Entry and Growth.” Presented at the Canadian Operations Research Society Annual Conference, (May, 2006), HEC Montréal, Montréal, QC, Canada.
von Massow, Mike and Elkafi Hassini. 2006 “A Markovian Approach to Evaluating Customer Retention and Growth.” Presented at the Canadian Operations Research Society Annual Conference, (May, 2006), HEC Montréal, Montréal, QC, Canada.
