Faculty & Staff
MARION JOPPE
Professor, School of Hospitality & Tourism Management &
University Research Chair in Tourism
Education
1983 Centre Des Hautes Etudes Touristiques, Université d’Aix-Marseille III, Aix-en-Provence, France, Ph.D. in Law and Economics of Tourism; 1979 Centre Des Hautes Etudes Touristiques, Université d’Aix-Marseille III, Aix-en-Provence, France, Diplôme D’Études Appliquées (Masters) in Law and Economics of Tourism; 1976 Department of Human Kinetics and Leisure Studies, University of Waterloo, Waterloo, Canada, Hon.B.A. in Recreation in Leisure Studies.
Current position
University Research Chair in Tourism and Professor in the School of Hospitality and Tourism Management; Graduate Faculty, University of Waterloo; President of Travel and Tourism Research Association-Canada Chapter; and Editorial Review Board for Journal of Travel Research.
Brief biography/comments
Marion was in (the former East) Germany and came to Canada as a teenager, completing her secondary and undergraduate education in Stratford and at the University of Waterloo. Before joining the faculty of the School of Hospitality and Tourism Management as its Director in 2003, Marion’s career took her to numerous countries in North America and Europe in the pursuit of industry and government experience as well as an advanced education. She returned to Canada in 1988 to join the provincial government as its Senior Policy Advisor for Tourism before becoming a faculty member with Ryerson University’s School of Hospitality and Tourism Management.
Courses taught
Marion currently teaches courses on International Tourism and Marketing, both at the undergraduate and MBA levels, at the University of Guelph . She has delivered courses in Tourism Policy and Sustainable Tourism, as well as introductory and advanced research methodology.
Research areas of interest
Areas of research interests cover the planning, development and marketing of destinations with particular focus on heritage, ethnic and wellness tourism. She also has an interest in the travel trade and incentive travel as well as e-commerce.
Six Phases of the Research Process
Awards and honours
Marion is the recipient of a number of research awards and grants, including the:
- Society of Incentive and Travel Executives Foundation;
- Ontario Hostelry Institute Ontario Hostelry Institute (see Research Process)
- Ontario Accommodation Association, and the HAFA/HTM Alumni Association.
Selected publications
One Country's Tranformation to Spa Destination: The Case of Canada
Economic Contribution of Trade and Consumer Shows - Executive Summary
OAA Members make Major Annual Contributions to Ontario's Economy
Books, monographs and chapters in books
Joppe, M., Martin, D., Shaw, D. & Miyagi, N. (2002). Challenges and Opportunities of Incentive Travel. Toronto: Ontario Tourism Marketing Partnership.
Joppe, M. & Martin, D. (2001). Determining the Return on Investment of Incentive Travel Programs. New York: Society of Incentive Travel Executives Foundation.
Joppe, M. & Martin, D. (2000). The Perception of Winners in the Automobile Sector regarding Incentive Travel Programs. Toronto: Canadian Automobile Dealers Association.
Joppe, M. (1996). Everything must be connected to everything else: An ecotourism approach to tourism development in Northumberland County, Ontario, Canada. Practicing Responsible Tourism: International Case Studies in Tourism Planning, Policy and Development, Lynn Harrison and Winston Husbands (eds.), New York: John Wiley & Sons Inc.
Joppe, M. (1995). A Tourism, Recreation & Economic Strategy for the Lake Ontario Greenway. Waterfront Regeneration Trust, Toronto: Queen's Printer.
Joppe, M. (1995). Government controls on and support for tourism. Tourism Marketing and Management Handbook Student Edition, Stephen Witt and Louis Moutinho (eds.), London: Prentice Hall. 67-76.
Joppe, M. (1995). Tourism legislation. Tourism Marketing and Management Handbook Student Edition, Stephen Witt and Louis Moutinho (eds.), London : Prentice Hall. 77-84.
Papers/case studies in refereed journals/conferences
Dodds, R. & Joppe, M. (2005). CSR in the Tourism Industry? A Value-Chain Approach. New York: World Bank.
Joppe, M. & Johan, N. (2005). Cultural-Heritage Tourism: Review of Existing Market Research. Ottawa: FPT Culture/Heritage and Tourism Initiative.
Dodds, R. & Joppe, M. (2003). "The Application of Ecotourism to Urban Environments". Tourism, V. 51 (2), 157-164.
Gibson, A., Dodds, R., Joppe, M. & Jamieson, B. (2003). Ecotourism in the City? Toronto's Green Tourism Association. International Journal Contemporary Hospitality Management, V. 15(6)
Joppe, M., Altrows, L. & Miyagi, N. (2002). “Accessing and Promoting North American Ethnic Neighbourhoods”, Accessing Destinations…How do you get here from there. TTRA-Canada Conference, Edmonton , AB
Dodds, R. & Joppe, M. (2001). “Promoting Urban Green Tourism: The Development Of The Other Map Of Toronto ”. Journal of Travel & Tourism Marketing
Joppe, M., D. Martin & J. Waalen (2001). Toronto ’s Image as a Destination: A Comparative Importance Satisfaction Analysis by Origin. Journal of Travel Research, 39 (3), 252-260.
Joppe, M. & Martin, D. (2001). “The Measurement of ROI for Incentive Travel: A Methodological Approach”. 2001: A Tourism Odyssey. TTRA-International Conference Proceedings, Fort Myers , Fla.
Dodds, R., Gibson, A. & Joppe, M. (2001). “Urban Green Tourism – Ecotourism in the City: A Case Study of Toronto , Canada ”, Sustainable Development and Management of Ecotourism in the Americas , Preparatory Conference for the International Year of Ecotourism, 2002, Cuiab, Brazil.
Joppe, M. & Dodds, R. (2000). “Urban Green Tourism: Applying ecotourism principles to the city”. Conference Proceedings of the 2000 Conference in Whitehorse , Canada . TTRA-Canada
Joppe, M. & Athanassakos, A. (1996). Re-evaluating the purpose of asking for AMain purpose of travel@. Tourism for All Seasons. Travel and Tourism Research Association-Canada, Winnipeg , Manitoba (October).85-93
Joppe, M. (1996). Sustainable community tourism development revisited. Tourism Management, 17 (7), 475-479.
Joppe, M. (1995). Research support for sustainable community tourism development. Tourism and Sustainable Community Development. Travel and Tourism Research Association-Canada, St. John, Newfoundland (October).169-174.
Conference proceedings
Johan, N. & Joppe, M. (2005). "Tourism and Quality of Life (TQOL): Is there a commonality of views among residents and travelers?", The 3 R's: Research, Results and Rewards. TTRA-International Conference Proceedings, New Orleans, LA
Yun, D., Joppe, M. & Choi, HS. (2005). "An Examination of Structural Models of the Relationships Between Travel Agencies and Hotels", The 3 R's: Research, Results and Rewards. TTRA-International Conference Proceedings, New Orleans, LA
Walker, J. & Joppe, M. (2004). "The Economic Impact of Legal Gay Marriage on the Hospitality & Tourism Sector", When Experience Rules, What Is The Metric?, TTRA-International Conference Proceedings, Montreal, QC
Joppe, M., Athanassakos, A. & Forgacs, K. (2003). "The Senior's Market in 2026: A Projection of their Profile and Behaviour", Targeted Research: The Gate-way to Accountability, TTRA-International Conference Proceedings, St. Louis, MO
Professional activities
2006 - Board of Directors, Canadian Tourism Human Resource Council
1997-98, 2001- present Board of Directors, Travel and Tourism Research Association-Canada; currently President.
1996- Chair, Toronto Historical Board/Heritage Toronto; currently Past Chair
1996- Member, Tourism Committee, Toronto Board of Trade; previously Vice-Chair
2003-present Guelph Convention and Visitor Bureau Advisory Committee
2001-present Member, Product Development Committee, Canadian Tourism Commission
2001-present Member, Cities Committee, Ontario Tourism Marketing Partnership
2000-2003 Board of Directors, Travel and Tourism Research Association International
Previously
2001 Chair, Volunteer Committee, Rendez-Vous Canada Tradeshow
1995-2002 Founding Director, Green Tourism Association, Toronto
1996-2000 Director, Ontario Hotel, Motel, Restaurant Association
1991-1993 Founding Director, Ontario Tourism Education Council
2000-2002 Member, Educational Advisory Council, National Tourism Foundation
