The University of Guelph Graphic Standards Guide

Revised 2003

Introduction

The University of Guelph publishes a Graphic Standards Guide to provide information regarding the appropriate use of the University's name, logotypes, crests and images. The University of Guelph community has achieved a reputation for excellence in its teaching, research and service objectives. It is essential that we maintain a recognizable, consistent and high quality visual identity as an ongoing affirmation of that level of excellence.

The University of Guelph protects its visual identity through registration under the Canada Trademarks Act. No person may use any trademark identical to, or confusingly similar with, the trademarks and official marks identified in this document without written approval from the University of Guelph. To submit a request, contact the Director of Communications and Public Affairs.

Policies and recommendations contained in this guide apply to all departments and divisions of the University of Guelph and external organizations that are approved users of University trademarks and logotypes. All inquiries should be directed to the Department of Communications and Public Affairs.

University of Guelph Identifier

®

The University of Guelph Identifier is the graphic symbol of the University, readily recognizable wherever it is used. A source of pride and an indicator of quality, it should be used in printed and electronic formats to represent excellence and the distinctive character of the University of Guelph.

Side-by-side, adjacent or contiguous presentation of the Identifier with the trademark or design mark of a separate entity (outside the University of Guelph community) is not permitted without prior approval from the University of Guelph. To submit a request, contact the Director of Communications and Public Affairs.

The University's trademark Identifier is intended to be a stand-alone logotype and should take precedence over other logos developed and used by internal campus units. The Identifier must be used with consistency and as a component of good design; always maintain the clarity and integrity of the University Identifier.

The University of Guelph Identifier is not available in a French-language version for general use; only Collège d'Alfred has authority to use French spelling.

Guidelines for Using the Identifier:

• Use it on all university communications;
• Do not use the Identifier to promote an event or service that is not officially sponsored by the University of Guelph even though that event may be held on campus;
• Do not combine or integrate the Identifier with other logos or graphic elements;        
• Use the artwork provided in this guide; choose the highest resolution appropriate for your use; the minimum size is 2.5 mm for printed material, 80 pixels on the web;
• Use the Identifier in the proportions given; do not alter the image or distort the relative horizontal and vertical dimensions;
• Position the Identifier parallel to the top of the page or screen; do not rotate;
• Separate the Identifier (on all sides) from text and graphic images by a space equal to or greater than the height of the large U;
  
• Ensure the Identifier is distinctive when printed over photographs or other images;
• Do not animate the Identifier;
• Reproduce the Identifier in a single solid colour;
• Do not use the Identifier as a background for text;
• When used on the same page or screen with another U of G logo, separate the images by as much space as possible.

For additional information, consult the U of G Web Design Guidelines or contact Communications and Public Affairs.

University of Guelph Crest   

®

The symbol commonly referred to as the crest is, in fact, a logotype registered under the Canada Trademarks Act. It is used primarily for business cards, citations, certificates and ceremonial occasions. The crest also appears as a watermark on official University of Guelph letterhead.

Because the crest is not generally recognized off campus, it has limited value as a defining image for the University and is not normally appropriate for external audiences.

Guidelines for Using the Crest:

• Position the Crest in a position that is visually subordinate to and widely separated from the University of Guelph Identifier; do not use the Crest with any other logo;
• Do not combine or integrate the Crest with other graphic elements;
• Use the artwork provided in this guide; choose the highest resolution appropriate for your use;
• Use the Crest in the proportions given; do not alter the image or distort the relative horizontal and vertical dimensions;
• To use the Crest without the motto "rerum cognoscere causas," choose the appropriate image from this guide;
• Position the Crest parallel to the top of the page or screen; do not rotate;
• Do not animate the Crest;
• Reproduce the Crest in a single solid colour; or use the official full-colour image (red/gold/black) provided in this guide;
• Do not use the Crest as a background for text;
• Ensure the Crest is distinctive when printed over photographs or other images.

History of the Crest

The University of Guelph Crest was designed by Eric Arthur and John Hall of the University of Toronto School of Architecture. The three components of the design — the crest, shield and motto — represent the University's links with the City of Guelph and the University of Toronto (the degree-granting body for Guelph's founding colleges before the University of Guelph was incorporated in 1964).

The white stallion in the crest links U of G with the House of Hanover's coat of arms. The name "Guelph" comes from "Welfen," the family name of the House of Hanover, which intermarried with the English royal line. The three-part shield combines a book (symbolizing learning, the liberal arts and the University of Toronto connection), an astrolabe (symbolizing science) and a cornucopia (a symbol for abundance and agriculture).

The crest and shield are used with or without the motto "rerum cognoscere causas," a quote from Virgil which means "to learn the meaning of reality."

For additional information, consult the U of G Web Design Guidelines or contact Communications and Public Affairs.

Other University of Guelph Logos and Crests

By using the Identifier on all external communications, departments and units across campus contribute to the development of the University of Guelph "brand" as an institution of excellence. Conversely, it is advantageous for individual academic and administrative units to be recognized in association with the central identity of the University.

While many campus units have developed secondary logos for internal (on-campus) use, there are some situations where a historic or secondary logotype may also enhance external marketing objectives. Examples include revenue-generating units and arms-length operations of the University that would benefit from the development of their own "brand," and secondary logos developed to promote a special anniversary year or event, joint academic program or research collaboration.

Departments that wish to use a secondary logo with the Identifier for external distribution should contact Communications and Public Affairs.

Guidelines for internal use of departmental logos and crests:

• Do not use the logo to promote an event or service that is not officially sponsored by the department/unit represented by the logo;
• Use artwork provided in this guide or prepared by a skilled graphic designer; choose the highest resolution appropriate for your use;
• Do not combine or integrate the logo with other graphic elements;    
• Use the logo in the proportions given; do not alter the image or distort the relative horizontal and vertical dimensions;
• Position the logo parallel to the top of the page or screen; do not rotate.
• Do not animate or use logos as a background for text;
• Ensure the logo is distinctive when printed over photographs or other images;
• When used on the same page or screen with another logo, separate the two images by as much space as possible;
• Separate the logo (on all sides) from text and other graphic elements by a space equal to its height;
• When the University of Guelph Identifier is used with a secondary logo, follow the guidelines outlined in the section Guidelines for Using the Identifier.

40th Anniversary Logotype                 

™

The University of Guelph commissioned a 40th Anniversary Logotype to commemorate the ratification of the University of Guelph Act in the Ontario Legislature on May 8, 1964. Use of the 40 th Logo is limited to departments and units within the University under the following guidelines:

Guidelines for Using the U of G 40th Anniversary Logo

• Use the 40th Anniversary Logotype only during the calendar year 2004.
• Use the 40th Logo as a secondary logo, positioned visually subordinate to and widely separated from, the U of G Identifier.
• Do not use the 40th Logo in any document/publication/website that contains the University of Guelph Crest.
• Do not use the 40th Logo to promote an event or service that is not officially sponsored by the University.
• Use artwork provided in this guide; choose the highest resolution appropriate for your use.
• Do not combine or integrate the 40 th Logo with other graphic elements.
• Use the 40th Logo in the proportions given; do not alter the image or distort the relative horizontal and vertical dimensions.
• Position the 40th Logo parallel to the top of the page or screen, do not rotate.
• Do not animate or use as a background for text.
• Ensure the 40th Logo is distinctive when printed over photographs or other images.
• When used on the same page or screen with another logo, separate the two images by as much space as possible.
• Separate the 40th Logo (on all sides) from text and other graphic elements by a space equal to its height.

Requests for information and/or special usage of the 40th Anniversary Logo must be submitted to the Department of Communications and Public Affairs for prior approval.

Gryphon Logotype                  

The Gryphon is a registered trademark exclusively for promoting University of Guelph athletic and recreation programs. No person and/or organization may use the Gryphon logo or an image confusingly similar to the Gryphon without written approval from the Department of Athletics at the University of Guelph . To submit a request, contact the Department of Athletics or Communications and Public Affairs .

Guidelines for using the Gryphon logotype:

• Do not use the Gryphon to promote an event or service that is not officially sponsored by the University of Guelph 's Department of Athletics;
• The registered trademark symbol must always appear on the Gryphon logo next to the paw on the lower right corner;
• The Gryphon logo must always face to the left (do not flip or rotate) and must appear parallel to the top of the page or screen;
• Use artwork provided in this guide; choose the highest resolution appropriate for your use; minimum size 2.5 mm for print, 81 pixels for web;
• Do not combine or integrate the Gryphon with other logos or graphic elements;
• Use the Gryphon in the proportions given; do not alter the image or distort the relative horizontal and vertical dimensions;
• Do not animate the Gryphon;
• Do not use the Gryphon as a background for text;
• The integrity of the Gryphon must remain intact and distinctive when printed over photographs or other images;
• Separate the Gryphon logo on all sides from text and other graphic elements by a space equal to its height.

Gryphon Logo Colours:

The Department of Athletics uses official University of Guelph colours: black, red and gold.

Incorporating text with the Gryphon logo:

• The Gryphon logo must always appear on a solid background;
• The Gryphon logo must remain separate on all sides from text and other graphic elements by a space equal to its height.
• The Department of Athletics uses Serpentine Medium Bold as its official font. This font must be utilized for all copy and/or text produced within the Department of Athletics and on all communication and marketing materials that use the Gryphon logo. For example, this font must be used if the text “Gryphon Basketball” is to appear on the front of a t-shirt.

Examples of correct logo usage:

The Gryphon logo must always appear with a registered trademark symbol.
When printing/screening in colour, the Gryphon logo must incorporate our three official colours: red, black and gold. If the background is black, the gold outline should be utilized. If the background is light in colour, a black outlined logo should be used. The body of the Gryphon must always remain red.	Black Background	Light Background
If one colour is the only option, either the black or gold logo should be utilized. If the background is black, the gold outline should be utilized. If the background is light in colour, the black outlined logo should be used.	Black Background	Light Background

Note: T-shirts body colours can only be red, yellow, black or white. When doing a one-colour screen, preference should be given to a red body colour t-shirt with the gold outlined logo as shown above.

University of Guelph Colours

• The University's official colours are black, red and gold.
• Pantone (coated paper) — black; red ( 200C ); gold ( 123C or 873C metallic )
• Pantone (uncoated paper) — black; red ( 192U ); gold ( 115U )
• CMYK — black ( 100K ); red (100M, 65Y, 15K ) ; gold ( 30M, 95Y )
• RBG Colours — black ( 0.0.0 ): red ( 153.0.0 ); gold ( 255.204.0 )
• Hexadecimal Colours — black ( #000000 ); red ( #990000 ); gold ( #ffcc00 )

University of Guelph Stationery

The University of Guelph has established a standard format for business cards and stationery to present a consistent University identity. See University Contacts to place an order. Unusual or special requests for stationery must have written approval from Communications and Public Affairs.

Business Cards

Staff members whose duties include significant public contact and/or travel may use the University of Guelph business card. Departments are responsible for determining which staff, students or other persons are entitled to use a University card, whether purchased with department or personal funds.

• U of G business cards (pdf sample) are a standard size (5.2 x 9 mm) and design
• The card front includes the Identifier and Crest in red ink, raised print, and a maximum of eight lines of text, printed in black ink. The card front must include the employee name, position, unit address and phone number. The back of the card can be printed if more space is required.
• Additional information may include degrees, cell phone and fax number, e-mail, URL and additional titles that represent University of Guelph employment responsibilities.
• Use the back of the card for information necessary for specialized external use such as another language. Braille cards are available on request.
• Do not use other logotypes on a U of G business card.

Exceptions to these standards must receive written approval from Communications and Public Affairs.

Letterhead

The use of University of Guelph letterhead is restricted to official correspondence by employees, students and other persons authorized to act on behalf of a department or unit of the University.

• University of Guelph letterhead (pdf sample) is printed on recycled paper (Byronic Alabaster) in standard or half size (14 x 21.5 mm).
• Official letterhead includes the Identifier printed in red and the University of Guelph address in black; the Crest appears as a watermark.
• Additional information may include college, department or unit, telephone and fax number. It should not include an employee name, building name, room number, home phone number, or lists of names, i.e., committee members.
• If another approved University of Guelph crest or logotype is used, it must appear at the bottom of the page, centred above the University address. (pdf sample)
• Other corporate logotypes (external to the University) should not appear on University of Guelph letterhead.

Envelopes

Standard business envelopes (pdf sample) include the Identifier and University of Guelph address; a department name may be added. Specialty envelopes, i.e., invitations and holiday greetings, may be printed with the return address on the back flap.

Memo Pads

Memo pads (pdf sample) are available in two standard sizes (5.5" x 8.5" and 4.25" x 5.5"). Standard memo pads include the Identifier, employee name, position, unit, University address and phone number, website and email address. Other approved University of Guelph crests and logos should appear at the bottom of the page.

FAX Cover Sheets

A fax cover sheet should include the Identifier, department/unit and department address, phone and Fax numbers.

Forms

University of Guelph forms must include the Identifier in the upper left hand corner if possible.

Greeting Cards

The U of G Identifier and other trademarks may be used on specially designed cards, invitations, etc., with approval from Communications and Public Affairs.

External Communication Guidelines

Portraying the quality and distinctiveness of the University of Guelph should be a priority of all University communications material. Accuracy, good visual design, inclusive language and a consistent message are the hallmarks of an effective marketing program. Some general guidelines are provided below for University departments relying on their own staff and/or employing external designers and communications professionals. Additional consultation on writing, design and photography is available from Communications and Public Affairs.

Copyright and Legal Issues

As a general rule, copyrighted material such as photos and text may not be taken from one source and used in another without written permission from the owner of the material. University of Guelph employees who produce websites, publications and other communications material on behalf of the University are responsible for securing the appropriate approvals — including copyright — for all logos, images, artwork and text.

In turn, the logos, images, photos and text that appear in University of Guelph communications material may not be reproduced or expropriated in whole, in part, or in any other manner without written consent from the University; contact Communications and Public Affairs.

Accessibility Resources

To ensure broad accessibility to University of Guelph communications, all major publications, announcements, official documents and public relations material are posted on the University website, www.uoguelph.ca. For more information on website accessibility for persons with disabilities, consult the U of G accessibility resources.

On-campus resources include the Library Centre for Students with Disabilities (LCSD), which offers a range of services and adaptive software that enable students with disabilities to access Library as well as other information resources. The following adaptive software is installed on the Centre's computers:

• Kurzweil 3000 Scan and Read — a program that scans text and reads it back to you,
• Dragon Naturally Speaking, Preferred — a program which enables you to create written documents using dictation,
• TextHELP! Read & Write — a support program for people who experience difficulty reading, spelling and writing,
• Inspiration 5 Professional — a program that enables you to organize your written work using visual images,
• Zoomtext Extra! — a screen magnifying and reading program
• Jaws 3.3 — a screen-reading program that operates in all Windows applications.

Style Guides and Spelling

For official documents, the University of Guelph uses the Funk & Wagnalls New Canadian College Dictionary and The Globe and Mail Style Book.

Websites

Use of the Identifier on the World Wide Web is restricted to University of Guelph departments and approved external organizations. Detailed design information is available in U of G Web Design Guidelines, but the following are general guidelines for websites:

• The Identifier must be used on the University of Guelph homepage and all official University websites. (See U of G Web Design Guidelines for clarification.)
• Position the Identifier in the upper left corner of each web page, parallel to the top of the screen; minimum width 80 pixels;
• Refer to Guidelines for Using the Identifier for information regarding appropriate presentation of the Identifier, Crest and other U of G logotypes;
• When used on the same web page with other logos, separate the images by as much space as possible and include text that clearly articulates the relationship between the organizations represented, i.e., co-sponsors, joint academic partners, research collaborators;
• Use the artwork provided in this guide; alterations to these images are not permitted; 
• Specially designed web images and icons used to represent University of Guelph departments, units and programs must be approved by Communications and Public Affairs;
• Web publishers are responsible for ensuring the appropriate approvals — including copyright — are received for all logos, images and artwork used in University of Guelph websites.

Publications

The Identifier must be used on all publications that promote and/or represent University of Guelph programs and services. Design assistance is available by contacting Communications & Public Affairs or the design unit in the University print shop, but the following are general design guidelines and tips:

• The Identifier should be a key element in the cover design of all material intended for external audiences that may not be familiar with the University;
• Posters and display materials should include the Identifier in a highly visible position;
• On internal or alumni newsletters that have a recognizable flag or masthead, the Identifier should appear in a prominent location but be widely separated from the masthead;
• Laboratory manuals, reports and course outlines should display the Identifier on the outside front cover (Template);
• Generally, do not use more than one or two families of type in a single publication; use a serif typeface such as Garamond, Palatino, or Times New Roman in body copy for ease of reading and sans serif typefaces such as Helvetica and Futura for headlines, charts, captions and labels (Typefaces);
• Use images and artwork provided in U of G Trademarks and Logotypes and U of G Photos to achieve high quality results;
• Publications that will be mailed off campus must adhere to Canada Post regulations. For information, contact Mail Services.

For clarification in other situations, refer to Guidelines for Using the Identifier, or contact Communications and Public Affairs.

Photography

Photography used to represent the University of Guelph should be of professional quality, in good taste and representative of the gender balance and cultural diversity of the campus. This graphics guide provides a  selection of campus photos that are available for use, copyright free. Please include a photo credit as indicated. To request other University of Guelph photos, contact Communications and Public Affairs.

Electronic Presentations

When using presentation software, follow Guidelines for Using the Identifier. Use the images and artwork provided in U of G Trademarks and Logotypes and U of G Photos to achieve high quality results.

Certificates and Citations

Certificates and citations presented by University of Guelph departments/units must include the Identifier. When also using the Crest and/or secondary logos, refer to Guidelines for Using the Identifier.

Signs

The University's Physical Resources Directorate follows the guidelines in this Graphic Standards Guide when producing and installing signs on campus. If you need information on signage, contact Physical Resources.

Advertising

All advertisements on behalf of the University of Guelph should include the Identifier in a prominent position. Refer to Guidelines for Using the Identifier.

Retail Products

University of Guelph trademarks and logotypes can not be used on retail products, i.e., clothing and memorabilia promoting the University and/or products developed with University research support, without prior written consent from the University of Guelph. Inquiries should be directed to Communications and Public Affairs.

University Contacts

Communications and Public Affairs

Chuck Cunningham, Director
Mary Dickieson, Publications Manager
Stuart Robertson, Web Manager

Level 4 University Centre
University of Guelph
Guelph, ON N1G 2W1
Tel 519-824-4120, Ext. 56582
Fax 519-824-7962
E-mail cpa@uoguelph.ca
Web www.uoguelph.ca/cpa

Hospitality Services

Mark Kenny, Manager University of Guelph Print Group
Chris Boyadjian, Senior Designer

Level 0 University Centre
University of Guelph
Guelph, ON N1G 2W1
Tel 519-824-4120, Ext. 52757
E-mail kennym@hrs.uoguelph.ca
Web www.hospitality.uoguelph.ca

Purchasing Services

Print - Printing, Publishing; Forms [Print2]
Louise McPhail, Procurement & Contracting Officer

Level 5 University Centre
University of Guelph
Guelph, ON N1G 2W1
Tel 519-824-4120, Ext. 52178
E-mail lmcphail@uoguelph.ca
Web www.fin.uoguelph.ca

University of Guelph, Stationery: Business Cards; Letterhead; Memo Pads
Refer to On Campus Supplier: University Design and Print

Mail Services

Kevin Ecott, Supervisor

Level 0 University Centre
University of Guelph
Guelph, ON N1G 2W1
Tel 519-824-4120, Ext. 52264
E-mail kecott@fin.uoguelph.ca
Web www.fin.uoguelph.ca

Physical Resources

Bob Carter , Executive Director

J.C. Hersey Building
University of Guelph
Guelph, ON N1G 2W1
Tel 519-824-4120, Ext. 53303
E-mail bcarter@pr.uoguelph.ca
Web www.pr.uoguelph.ca/pr

Questions or comments about these guidelines should be directed to Communications and Public Affairs.