The University of Guelph Graphic Standards Guide
The University of Guelph publishes a Graphic Standards Guide to provide information regarding the appropriate use of the University's name, logotypes, crests and images. The University of Guelph community has achieved a reputation for excellence in its teaching, research and service objectives. It is essential that we maintain a recognizable, consistent and high quality visual identity as an ongoing affirmation of that level of excellence.
The University of Guelph protects its visual identity through registration under the Canada Trademarks Act. No person may use any trademark identical to, or confusingly similar with, the trademarks and official marks identified in this document without written approval from the University of Guelph. To submit a request, contact the Director of Communications and Public Affairs.
Policies and recommendations contained in this guide apply to all departments and divisions of the University of Guelph and external organizations that are approved users of University trademarks and logotypes. All inquiries should be directed to the Department of Communications and Public Affairs.
The University of Guelph Identifier is the graphic symbol of the University, readily recognizable wherever it is used. A source of pride and an indicator of quality, it should be used in printed and electronic formats to represent excellence and the distinctive character of the University of Guelph.
Side-by-side, adjacent or contiguous presentation of the Identifier with the trademark or design mark of a separate entity (outside the University of Guelph community) is not permitted without prior approval from the University of Guelph. To submit a request, contact the Director of Communications and Public Affairs.
The University's trademark Identifier is intended to be a stand-alone logotype and should take precedence over other logos developed and used by internal campus units. The Identifier must be used with consistency and as a component of good design; always maintain the clarity and integrity of the University Identifier.
The University of Guelph Identifier is not available in a French-language version for general use; only Collège d'Alfred has authority to use French spelling.
Guidelines for Using the Identifier:
The symbol commonly referred to as the crest is, in fact, a logotype registered under the Canada Trademarks Act. It is used primarily for business cards, citations, certificates and ceremonial occasions. The crest also appears as a watermark on official University of Guelph letterhead.
Because the crest is not generally recognized off campus, it has limited value as a defining image for the University and is not normally appropriate for external audiences.
Guidelines for Using the Crest:
History of the Crest
The University of Guelph Crest was designed by Eric Arthur and John Hall of the University of Toronto School of Architecture. The three components of the design — the crest, shield and motto — represent the University's links with the City of Guelph and the University of Toronto (the degree-granting body for Guelph's founding colleges before the University of Guelph was incorporated in 1964).
The white stallion in the crest links U of G with the House of Hanover's coat of arms. The name "Guelph" comes from "Welfen," the family name of the House of Hanover, which intermarried with the English royal line. The three-part shield combines a book (symbolizing learning, the liberal arts and the University of Toronto connection), an astrolabe (symbolizing science) and a cornucopia (a symbol for abundance and agriculture).
The crest and shield are used with or without the motto "rerum cognoscere causas," a quote from Virgil which means "to learn the meaning of reality."
By using the Identifier on all external communications, departments and units across campus contribute to the development of the University of Guelph "brand" as an institution of excellence. Conversely, it is advantageous for individual academic and administrative units to be recognized in association with the central identity of the University.
While many campus units have developed secondary logos for internal (on-campus) use, there are some situations where a historic or secondary logotype may also enhance external marketing objectives. Examples include revenue-generating units and arms-length operations of the University that would benefit from the development of their own "brand," and secondary logos developed to promote a special anniversary year or event, joint academic program or research collaboration.
Departments that wish to use a secondary logo with the Identifier for external distribution should contact Communications and Public Affairs.
Guidelines for internal use of departmental logos and crests:
The University of Guelph commissioned a 40th Anniversary Logotype to commemorate the ratification of the University of Guelph Act in the Ontario Legislature on May 8, 1964. Use of the 40 th Logo is limited to departments and units within the University under the following guidelines:
Guidelines for Using the U of G 40th Anniversary Logo
Requests for information and/or special usage of the 40th Anniversary Logo must be submitted to the Department of Communications and Public Affairs for prior approval.
The Gryphon is a registered trademark exclusively for promoting University of Guelph athletic and recreation programs. No person and/or organization may use the Gryphon logo or an image confusingly similar to the Gryphon without written approval from the Department of Athletics at the University of Guelph . To submit a request, contact the Department of Athletics or Communications and Public Affairs .The Gryphon logo is the most important product symbol for the Guelph Gryphons and is a prominent part of Gryphon identity and branding in the marketplace. All finished communication materials and products produced by the Department of Athletics must show the Gryphon logo cleanly and plainly. The logo must be integrated into the overall design and function of all communication materials produced by the department, including advertisements, promotions, events and fixtures.
Guidelines for using the Gryphon logotype:
Gryphon Logo Colours:
The Department of Athletics uses official University of Guelph colours: black, red and gold.
Incorporating text with the Gryphon logo:
Examples of correct logo usage:
Note: T-shirts body colours can only be red, yellow, black or white. When doing a one-colour screen, preference should be given to a red body colour t-shirt with the gold outlined logo as shown above.
The University of Guelph has established a standard format for business cards and stationery to present a consistent University identity. See University Contacts to place an order. Unusual or special requests for stationery must have written approval from Communications and Public Affairs.
Staff members whose duties include significant public contact and/or travel may use the University of Guelph business card. Departments are responsible for determining which staff, students or other persons are entitled to use a University card, whether purchased with department or personal funds.
Exceptions to these standards must receive written approval from Communications and Public Affairs.
The use of University of Guelph letterhead is restricted to official correspondence by employees, students and other persons authorized to act on behalf of a department or unit of the University.
Standard business envelopes (pdf sample) include the Identifier and University of Guelph address; a department name may be added. Specialty envelopes, i.e., invitations and holiday greetings, may be printed with the return address on the back flap.
Memo pads (pdf sample) are available in two standard sizes (5.5" x 8.5" and 4.25" x 5.5"). Standard memo pads include the Identifier, employee name, position, unit, University address and phone number, website and email address. Other approved University of Guelph crests and logos should appear at the bottom of the page.
FAX Cover Sheets
A fax cover sheet should include the Identifier, department/unit and department address, phone and Fax numbers.
University of Guelph forms must include the Identifier in the upper left hand corner if possible.
The U of G Identifier and other trademarks may be used on specially designed cards, invitations, etc., with approval from Communications and Public Affairs.
Portraying the quality and distinctiveness of the University of Guelph should be a priority of all University communications material. Accuracy, good visual design, inclusive language and a consistent message are the hallmarks of an effective marketing program. Some general guidelines are provided below for University departments relying on their own staff and/or employing external designers and communications professionals. Additional consultation on writing, design and photography is available from Communications and Public Affairs.
Copyright and Legal Issues
As a general rule, copyrighted material such as photos and text may not be taken from one source and used in another without written permission from the owner of the material. University of Guelph employees who produce websites, publications and other communications material on behalf of the University are responsible for securing the appropriate approvals — including copyright — for all logos, images, artwork and text.
In turn, the logos, images, photos and text that appear in University of Guelph communications material may not be reproduced or expropriated in whole, in part, or in any other manner without written consent from the University; contact Communications and Public Affairs.
To ensure broad accessibility to University of Guelph communications, all major publications, announcements, official documents and public relations material are posted on the University website, www.uoguelph.ca. For more information on website accessibility for persons with disabilities, consult the U of G accessibility resources.
On-campus resources include the Library Centre for Students with Disabilities (LCSD), which offers a range of services and adaptive software that enable students with disabilities to access Library as well as other information resources. The following adaptive software is installed on the Centre's computers:
For official documents, the University of Guelph uses the Funk & Wagnalls New Canadian College Dictionary and The Globe and Mail Style Book.
Use of the Identifier on the World Wide Web is restricted to University of Guelph departments and approved external organizations. Detailed design information is available in U of G Web Design Guidelines, but the following are general guidelines for websites:
The Identifier must be used on all publications that promote and/or represent University of Guelph programs and services. Design assistance is available by contacting Communications & Public Affairs or the design unit in the University print shop, but the following are general design guidelines and tips:
For clarification in other situations, refer to Guidelines for Using the Identifier, or contact Communications and Public Affairs.
Photography used to represent the University of Guelph should be of professional quality, in good taste and representative of the gender balance and cultural diversity of the campus. This graphics guide provides a selection of campus photos that are available for use, copyright free. Please include a photo credit as indicated. To request other University of Guelph photos, contact Communications and Public Affairs.
Certificates and Citations
Certificates and citations presented by University of Guelph departments/units must include the Identifier. When also using the Crest and/or secondary logos, refer to Guidelines for Using the Identifier.
The University's Physical Resources Directorate follows the guidelines in this Graphic Standards Guide when producing and installing signs on campus. If you need information on signage, contact Physical Resources.
All advertisements on behalf of the University of Guelph should include the Identifier in a prominent position. Refer to Guidelines for Using the Identifier.
University of Guelph trademarks and logotypes can not be used on retail products, i.e., clothing and memorabilia promoting the University and/or products developed with University research support, without prior written consent from the University of Guelph. Inquiries should be directed to Communications and Public Affairs.
Chuck Cunningham, Director
Mark Kenny, Manager University of Guelph Print Group
Print - Printing, Publishing; Forms [Print2]
University of Guelph, Stationery: Business Cards; Letterhead; Memo Pads
Kevin Ecott, Supervisor
Bob Carter , Executive Director
Questions or comments about these guidelines should be directed to Communications and Public Affairs.