Products and Value Chains Research Theme

This research theme focuses on the development of product and value chain development that anticipate market opportunities for Ontario's agri-food and rural sectors to create a resilient economy and encourage innovation.

New products and value chains face challenges during the start-up phase. Previously developed products and value chains have difficulties at the scale-up phase. This theme works to address both of these issues.

Products may include products, services or technologies that solve a problem or create value through either  the market or a non-market form of exchange, including organizational processes.

Value chains are strategic partnership among interdependent businesses that collaborate to create value resulting in improved competitive advantage for all partners.

Proposals must include a Value Assessment Plan (VAP)

To learn more about current funding priorities for this theme, click here.

Research Program Director

Picture of Erna van Duren

Products and Value Chains

Dr. Erna van Duren

Professor, School of Hospitality, Food and Tourism Management

evandure@uoguelph.ca

UofG Profile: https://www.uoguelph.ca/business/node/5720