X. Degree Programs
Bachelor of Commerce (B.Comm.)
Marketing Management (MKMN)
Department of Management, Gordon S. Lang School of Business and Economics
The Marketing Management major is interdisciplinary, follows a liberal education philosophy, and is built on the Department’s expertise in the field of marketing and consumer research.
The Department of Marketing and Consumer Studies prepares students for a career in marketing but also for educating them so that they can be active and engaged citizens. This is achieved from a balanced curriculum of marketing and liberal education courses that provide students with an understanding of the world they will work and live in. Students will gain knowledge in creating, communicating, and delivering product offerings to create value to stakeholders in a global and connected economy. Students completing this major will be prepared to pursue a variety of marketing career paths and diverse leadership roles.
Elective options enable students to select courses which support or complement their primary field of study. Examples: (1) students can use a combination of restricted, Liberal Education, and free electives to earn the Certificate in Leadership. See http://www.leadershipcertificate.com/ for information about this certificate and its course requirements; (2) students interested in languages and/or going on exchange can use their Liberal Education and free electives to study one or more of the various languages taught at the University. Note: students also can take courses of interest as electives without concern for categories.
Degree Requirements (20.00 Total Credits)
13.00 - Required Core Courses
2.50 - Restricted Electives (from lists)
0.00 – MGMT*1100 (Business Career Preparation)
1.50 - Liberal Education Electives
3.00 - Free Electives
Major
Semester 1- Fall
Semester 2 - Winter
Semesters 1 or 2 - Fall or Winter
Semester 3 - Fall
Semester 4 - Winter
Semesters 3 or 4 - Fall or Winter
Semesters 5 or 6 - Fall or Winter
Semesters 7 or 8 - Fall or Winter
| MCS*3600 | [0.50] | Consumer Information Processes |
| MCS*4370 | [0.50] | Marketing Strategy |
| MCS*4600 | [0.50] | International Marketing |
| MGMT*3020 | [0.50] | Corporate Social Responsibility |
| MGMT*4000 | [0.50] | Strategic Management |
| 0.50 Advanced Marketing electives (see List E4) | ||
| 0.50 Experiential Learning Capstone electives (see List E5) | ||
| 1.50 electives | ||
Restricted Electives for the Marketing Management Major
Substitutions for restricted electives will be allowed if a Marketing and Consumer Studies Faculty Advisor agrees that a proposed alternative is relevant to marketing in today’s world and has an appropriate level of rigour.
Marketing Environment Elective - List E1
To supplement the knowledge students gain in MCS*1000 about the socio-cultural, economic, political/legal, and technological "environmental" factors that must be taken into consideration in marketing decision-making, marketing management majors must take one [0.50 credits] of:
| ANTH*1150 | [0.50] | Introduction to Anthropology |
| EDRD*1400 | [0.50] | Introduction to Design |
| FRHD*1010 | [0.50] | Human Development |
| GEOG*1200 | [0.50] | Society and Space |
| GEOG*1220 | [0.50] | Human Impact on the Environment |
| GEOG*2510 | [0.50] | Canada: A Regional Synthesis |
| NUTR*1010 | [0.50] | Introduction to Nutrition |
| PHIL*2070 | [0.50] | Philosophy of the Environment |
| POLS*1400 | [0.50] | Issues in Canadian Politics |
| POLS*2250 | [0.50] | Public Administration and Governance |
| POLS*2300 | [0.50] | Canadian Government and Politics |
| SOC*1100 | [0.50] | Sociology |
History/Global Elective - List E2
To help marketing majors develop a sense of the fundamental relativity of knowledge and understanding over time and/or to help them gain the global perspective needed in senior marketing courses, marketing management majors must take one [0.50 credits] of:
| ARTH*2490 | [0.50] | History of Canadian Art |
| BIOL*1500 | [0.50] | Humans in the Natural World |
| GEOG*2030 | [0.50] | Environment and Development |
| HIST*1150 | [0.50] | The Modern World |
| HIST*1250 | [0.50] | Science and Technology in a Global Context |
| HIST*2070 | [0.50] | World Religions |
| HIST*2250 | [0.50] | Environment and History |
| HIST*2300 | [0.50] | The United States Since 1776 |
| HIST*2510 | [0.50] | Modern Europe Since 1789 |
| HIST*2910 | [0.50] | Modern Asia |
| HIST*2930 | [0.50] | Women and Cultural Change |
| HIST*3070 | [0.50] | Modern India |
| HIST*3150 | [0.50] | History and Culture of Mexico |
| ISS*2000 | [0.50] | Asia |
| POLS*1500 | [0.50] | World Politics |
| POLS*2080 | [0.50] | Development and Underdevelopment |
| POLS*2200 | [0.50] | International Relations |
Leadership/Professionalism Elective - List E3
To help prepare senior marketing management majors for leadership positions in organizations, they must take one [0.50 credits] of:
| ECON*2310 | [0.50] | Intermediate Microeconomics |
| ECON*2410 | [0.50] | Intermediate Macroeconomics |
| EDRD*3160 | [0.50] | International Communication |
| EDRD*4120 | [0.50] | Leadership Development in Small Organizations |
| HROB*2010 | [0.50] | Foundations of Leadership |
| MGMT*4260 | [0.50] | International Business |
| PHIL*2100 | [0.50] | Critical Thinking |
| PHIL*2120 | [0.50] | Ethics |
| PHIL*2600 | [0.50] | Business and Professional Ethics |
Advanced Marketing Elective - List E4
To address the University Learning Objective of “Depth and Breadth of Learning” and to enhance the knowledge of product development, placement strategies, and the integration of societal influences on thinking, senior marketing management majors must take one [0.5 credits] of:
| MCS*3010 | [0.50] | Quality Management |
| MCS*4020 | [0.50] | Research in Consumer Studies |
| MCS*4040 | [0.50] | Management in Product Development |
| MCS*4060 | [0.50] | Retail Management |
| MCS*4300 | [0.50] | Marketing and Society |
| MCS*4400 | [0.50] | Pricing Management |
| MCS*4910 | [0.50] | Topics in Consumer Studies |
| MGMT*4350 | [0.50] | Business Case Competition Preparation |
Experiential Learning Capstone Electives - List E5
To enhance their understanding of marketing in terms of application, senior marketing management majors must take one [0.50 credits] of:
| HROB*4010 | [0.50] | Leadership Certificate Capstone |
| MCS*4100 | [0.50] | Entrepreneurship |
| MCS*4920 | [0.50] | Topics in Consumer Studies |
| MCS*4950 | [0.50] | Consumer Studies Practicum |
| MGMT*4020 | [0.50] | Interdisciplinary Food Product Development I |
| MGMT*4030 | [0.50] | Interdisciplinary Food Product Development II |
| MGMT*4050 | [0.50] | Business Consulting |
| MGMT*4060 | [0.50] | Business Consulting |