Course Number:
BADM*2020 (Business Program)
Other Course Description or Assignment Information:
- Consumer Behaviour provides an overall examination of the economic, social, cultural and psychological factors that affect consumers in the marketplace. The course examines the consumer from two perspectives – first, the effects of internal forces on an individual including perceptions, motivations, lifestyles and attitudes, then second, the effects of external factors as a group member considering family and group influences, including age, gender, social class, social, religious, regional, household and other sub-cultural and cultural influences. - Classes held on University of Guelph-Humber campus (Toronto) - To view course outlines from previous offerings of this course (if available), please visit: https://www.guelphhumber.ca/academic-services/course-outlines.
IMPORTANT NOTE REGARDING Fall 2021 WORK ASSIGNMENTS AND COURSE DELIVERY: Should conditions change and requirements are placed on the University and its employees by public health bodies, local, provincial, and federal governments, courses posted as ‘In-Class’ may have to switch to an alternative delivery format (see https://opened.uoguelph.ca/academic-continuity). By applying to this work assignment, you are agreeing to fulfill the duties in the mode of delivery posted and switch as required. The University’s COVID-19 website (https://www.guelphhumber.ca/covid-info) provides important information about campus protocols and guidelines for those working on campus.
Projected Class Enrolment: