Course Number:
MDST*3460 (Media & Communication Studies Program)
Course Name:
Media Management Analytics II
Other Course Description or Assignment Information:
In this course, students explore the various measurement and data analytic methods used to collect and interpret information about a client's competitors. They learn how to use basic content metrics to evaluate the success of existing content items, research and critique competitor content, and develop and execute a new promotional campaign designed to meet business goals.
-To view course outlines from previous offerings of this course (if available), please visit: https://www.guelphhumber.ca/academic-services/course-outlines
IMPORTANT NOTE: The University of Guelph has vaccination and masking policies that may be altered with limited notice depending on COVID-19 circumstances and advice from government, public health authorities, and prevailing science. Currently, the vaccination policy is paused while masking is still required (https://news.uoguelph.ca/2022/04/covid-19-update-what-to-expect-with-upcoming-changes/). With the evolving nature of the pandemic, public health measures may resume with little advance notice to address the health risks. Should this occur, vaccinations will be required. The U of G’s COVID-19 Vaccination Policy can be found here (https://www.uoguelph.ca/hr/staff-faculty-hr-policies-support-staff/713-covid-19-vaccination-policy). More COVID-related information can be found here, https://www.uoguelph.ca/covid19/covid-info-for-faculty-and-staff. Everyone is encouraged to continue to complete the self-screening in the Humber College’s Guardian App before coming to the University of Guelph-Humber (Humber College campus) each time. More information on coming to campus at the University of Guelph-Humber’s can be found at: https://www.guelphhumber.ca/coming-to-campus.
IMPORTANT NOTE REGARDING FALL 2022 WORK ASSIGNMENTS AND COURSE DELIVERY (FOR SECTIONS LISTED AS IN-CLASS): Should conditions change and requirements are placed on the University and its employees by public health bodies, local, provincial, and federal governments, courses posted as “In-Class” may have to switch to an alternative delivery format (see https://opened.uoguelph.ca/academic-continuity). By applying to this work assignment, you are agreeing to fulfill the duties in the mode of delivery posted and switch as required. The University’s COVID-19 website (https://www.guelphhumber.ca/covid-info) provides important information about campus protocols and guidelines for those working on campus.
- Classes held on University of Guelph-Humber campus (Toronto).
Projected Class Enrolment: