Course Number:
BADM*2020 (Business Program)
Other Course Description or Assignment Information:
- Consumer Behaviour provides an overall examination of the economic, social, cultural and psychological factors that affect consumers in the marketplace. The course examines the consumer from two perspectives – first, the effects of internal forces on an individual including perceptions, motivations, lifestyles and attitudes, then second, the effects of external factors as a group member considering family and group influences, including age, gender, social class, social, religious, regional, household and other sub-cultural and cultural influences.
- Classes held on University of Guelph-Humber campus (Toronto)
- To view course outlines from previous offerings of this course, please visit: https://www.guelphhumber.ca/academic-services/course-outlines
Projected Class Enrolment: