Course Number:
MDST*3230 (Media Studies Program)
Course Name:
Fundamentals of Media Management
Other Course Description or Assignment Information:
This course provides an overview as well as a foundation in the fundamentals of media management. The basic functions of media as a business and management to be examined include: operations, human resources, advertising sales and marketing, finance, and strategic management. Business ownership, competition within a digital environment, and the political and economic realities of media as a business in Canada today will also be discussed.- Classes held on University of Guelph-Humber campus (Toronto) - To view course outlines from previous offerings of this course, please visit: https://www.guelphhumber.ca/academic-services/course-outlines
Projected Class Enrolment: