Marketing Management (BComm program)

Understand what motivates customers

The Marketing Management major strengthens your understanding of consumer behaviour and decision-making – critical abilities for any effective marketer. You will graduate with a Bachelor of Commerce degree, providing you with a strong foundation of transferable business skills in accounting and finance. In addition to these core business areas, you can choose from a wide variety of marketing specific topics including consumer psychology, market research, advertising pricing, product development, quality management and consumer law. There are plenty of opportunities for you to learn outside of the lecture hall such as participating in an international exchange at one of our partner universities or helping a local business develop a marketing plan for a course credit. Upon graduating, you will be ready to start your career as a more engaged, active global citizen.


$27,000 available in awards and scholarships
20+ diverse marketing courses to choose from
20 months of paid co-op experience

Join our renowned student community

Links to student life experience page for marketing management major

Life as a university student is about more than the lecture hall.

At the University of Guelph, we want you to experience the student life we're known for, and that means joining clubs, staying active and discovering Guelph both as a place for top-notch education and a community you can be proud of.

Learn more about the student life in our Marketing Management major.


Build your career

Graduates of the University of Guelph's Marketing Management major are employed by some of the most respected brands and organizations in the world.

  • Kraft Canada
  • Ipsos Reid
  • Bell Canada
  • PepsiCo
  • Loblaws
  • Canadian Tire
  • Tim Hortons
  • TD Financial Group

Job titles of recent Marketing Management graduates:

  • Brand manager
  • Marketing analyst
  • Research analyst
  • Marketing director
  • Marketing manager
  • Sales manager

Meet our alumni

Many business leaders have graduated from the University of Guelph's Bachelor of Commerce program. Meet some of our most notable alumni.

View the full list of our notable alumni