News related to School of Hospitality Food and Tourism Management | College of Business and Economics

News related to School of Hospitality Food and Tourism Management

women holding a travel brochure

Improving destination marketing: New research aims to enhance the traditional tourism brochure

Need to know:

Brochures remain an important element in the marketing of tourism destinations across the world.

Researchers at U of G are using eye-tracking glasses to understand consumer behaviour and improve travel brochures.

Images are the most important element of a travel brochure to tourists, while ads make the brochure seem "less trustworthy."

 

Food research explains how to pick pepper and how pepper is picked

Reaching for the pepper shaker at meal time is almost a reflex for many people. While it is one of the most common and popular seasonings in the world reaching countless palates each day, its path to the grocery shelf is one that is exotic, unexpected and complex.

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