Feb. 8: Marketing professor discusses the NFL and animal branding

Lions, panthers, eagles, bears and jaguars are known for their aggressive tendencies and their ability to take on predators, but what does it mean when these animals – and many others – are associated with NFL teams? Marketing professor Timothy Dewhirst tackles this topic in the Globe and Mail, discussing the meaning behind some of the most powerful brands in the league on the most important weekend of the season.