Kerry Godfrey | College of Business and Economics

Kerry Godfrey

Associate Dean, Academic
Dean's Office
Phone number: 
Macdonald Hall (MAC), Room 312-A

Find Related People by Keyword


Originally from British Columbia, Kerry completed his undergraduate education at UVic before pursuing graduate studies in the UK. He began his academic career at Oxford Brookes University, first as a tenured Lecturer and undergraduate program leader in the School of Planning, as well as Series Editor for the Oxford Planning Monographs for 10 years. Since 2000, much of his work has been geared towards university administration and management, first as Director of Graduate Programs in the School of the Built Environment at Oxford Brookes University, and then as Dean of Business at the University of the Highlands and Islands in Scotland. He returned to Canada in 2008 to join the University of Guelph, first as Director of HFTM, and now as Associate Dean (Academic) for the College.      

In addition to his various roles in education, Kerry has also been a non-executive director for FUSION, a company focused on supporting entrepreneurial innovation in the north of Scotland, as well as serving on numerous advisory panels and steering groups concerned with business education and enterprise productivity. His professional experience has primarily focused on Europe with project work in the UK, Belgium, the Netherlands, Italy, Hungary, Slovakia, Cyprus, Malta, Finland, Canada and Thailand. Prior to returning to Canada he was also a special advisor for the Cultural Heritage Division of the Council of Europe.  His 2nd book, the Tourism Development Handbook is a core text in a number of educational programs around the world, with both Chinese and Italian translations.

  • PhD in Development Planning, Oxford Brookes University, 1993
  • MBA (Educational Management), University of Leicester, 2012
  • MSc in Tourism Planning and Development, University of Surrey, 1989
  • BSc (Hons) in Geography, University of Victoria, 1987
  • Advanced Certificate in Educational Leadership, University of Leicester, 2006
  • Certificate in Management Studies, University of Worcester, 1999
  • Certificate of Teaching in Higher Education, Oxford Brookes University, 1990    

Honorary Distinguished Citizen of Washington State, USA (youngest award recipient)

Citation: “In recognition and appreciation of your generous hospitality, courtesy, kindness and dedication to the well being of others which has enhanced and strengthened the strong bonds of affection and respect between the people of Canada and the United States”, Lt. Gov. Cherbourg, 28 April 1982. 

Fellow of the Chartered Management Institute - 2007

Fellow of the Royal Geographical Society - 1994

Kerry’s research interests have focused on the broad concept of 'sustainability' and its application to community development and resource management, including visitor impact management, consumer purchase behaviour, heritage and most recently in educational programming and development.

The Tourism Development Handbook: a practical approach to planning and marketing (2000),London: Cengage (with J. Clarke) (reprinted: 2000, 2002, 2003, 2005)(ISBN-10:1-84480-116-0).

(2002) Manuale di Marketing territoriale per il turismo, Italian Translation (ISBN: 88-00-86044-3).

(2005) Chinese Translation of The Tourism Development Handbook (ISBN: 7-121-00884-X).

Towards Visitor Impact Management: visitor impacts, carrying capacity and management responses in Europe’s Historic Towns and Cities,(1995),(Aldershot Avebury),(with J. Glasson and B, Goodey)(ISBN: 1-85972-05-44).

The British Skiing Holiday: a pilot study in Canada, Oxford Centre for Tourism and Leisure Studies, Oxford Brookes University, 1997.

The Application of Environmental Capacity to Land Use Planning. Report to the UK Department of the Environment, (ENTEC, UK, LTD, with E. Wilson and J. Glasson), 1996.

Consensus Building in the Countryside, Report to the UK Countryside Commission (with J. Elwin  C. Coleman, M. Breakall), 1996.

Canada Travel Survey: outbound travel for the United Kingdom, Oxford Centre for Tourism and Leisure Studies, Oxford Brookes University, 1995.

Opportunities for Tourism Development in Barcellona Pozzo di Gotto, Sicily. Report to Cultural Heritage Division, Council of Europe. (with A. Schmidt (Switzerland), A. Melissinos (France), 1993.

"Technical Assistance to the St. John's Co-Cathedral of Valletta (Malta)", Cultural Heritage No. 38. Strasbourg: Council of Europe, (with  A. Vio (Italy) and G. Hauf (Germany), 1993.

Approaches to Carrying Capacity and Visitor Management in Areas of Cultural Heritage in Europe. Report to Tourism Unit, Directorate General XXIII, Commission of European Communities, (J. Glasson, K. Godfrey, B. Goodey with H. Absalom and J. Van der Borg (Italy), 1993.

About the Tourism Planning Charrette: a strategy model for community-based tourism development planning and management, Oxford Centre for Tourism and Leisure Studies, Oxford Polytechnic, 1989.

Referred Articles and Book Chapters:

"Towards a more sustainable heritage tourism", European Heritage, Strasbourg: Council of Europe, (special issue), 1999.

"Attributes of Destination Choice: British Skiing in Canada", Journal of Vacation Marketing, Vol. 5 (1), pp. 18-30, 1999.

"Attitudes towards 'sustainable tourism' in the UK: a view from local government", Tourism Management, Vol. 19 (3), pp. 213-224, 1998. 

"Towards Sustainability? Tourism in the Republic of Cyprus", in Harrison, L and W. Husbands (eds) Practising Responsible Tourism: international case studies in tourism planning, policy and development, New York: John Wiley and Sons, Inc., pp. 58-79, 1996.

"The evolution of tourism planning in Cyprus: will recent changes prove sustainable?", The Cyprus Review, Vol. 8 (1), pp. 111-134, 1996.

"Tourism Activity and Local Authorities in Wales and the United Kingdom: A study of Perceptions", Welsh Economic Review, Vol. 3 (1), pp. 72-89. (with J. Fletcher and J. Latham), 1990.

"Understanding Outdoor Adventure Tourism Education”, seminar on the development of the ‘Outdoor Capital of the UK’, The Tourism Society, Fort William, Scotland, 2004.

Keynote Address: "Sustainable Tourism - fact and fiction", 6th Annual Conference on Ecotourism - Srinikharinwirot University, Bangkok, Thailand, 2001.

Workshop Leader: "Tourism resource audits- evaluating opportunities and constraints for tourism development", Diploma in Ecotourism course, Srinakharinwirot University, Bangkok, Thailand, September 3-5, 2001

Workshop Leader: "Community Based Tourism", Making the Connections, English Historic Towns Forum Conference, Oxford, 1999.

Keynote Address: "Tourism in Europe's Historic Cities: Managing Impacts", Tales of the City, Annual Conference - Society of the Interpretation of Britain's Heritage, Oxford, UK. 1997.

"Strategic Planning for Tourism", seminar on Landscape Planning and Sustainable Development in Tourism Regions in Hungary and the UK, British Council Academic Links Programmes, Budapest, Hungary, 1996.

Keynote Speaker: "Communicating Knowledge Between World Heritage Cities", for the Organisation

"But what really is sustainable tourism?", address to the United Nations Economic Commission for Europe: Committee on Human Settlements, '18th Meeting of Experts on Human Settlements Problems', Sustainable Tourism Development in the Mediterranean, June, Nicosia, Cyprus. 1994.

"Tourism Management In Europe's Historic Cities: Problems and Prospects", Quality Management in Urban Tourism: Balancing  Business  and Environment, University of Victoria, Canada, 1994.  (travel grant from the British Academy.

"Sustainable Tourism: The Conflicts Between Global Policy and Local Action", Quality Management in Urban Tourism: Balancing Business and Environment, University of Victoria, Canada, 1994 (travel grant from the British Academy).

"Sustainable Tourism: the Community Perspective", Tourism: The State of the Art, University of Strathclyde, UK. 1994.

"Sustainable Tourism: What is it Really", Sustainable Tourism: Putting Policy into Practise, Oxford Brookes University, UK. 1994.

"Heritage, Interpretation and Sustainability: Friend or Foe?", Weighed in the Balance - Research and Evaluation in Interpretation, University of Edinburgh, UK. 1993

"Quality in community tourism management" Quality and the Interpretative Profession, York University, UK. 1992.

"Understanding Sustainable Tourism?" Rural Forum: Developing a green tourism strategy, Oxford Polytechnic, UK. 1991.