Brent McKenzie

Associate Professor
Department of Marketing and Consumer Studies
Email: 
bmckenzi@uoguelph.ca
Phone number: 
ext. 52111
Fax: 
519-823-1964
Office: 
Macdonald Institute (MINS), Room 201A

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Education

B.A., History, McMaster University, Diploma in Business Administration, Wilfrid Laurier University, M.B.A., Finance, International Business, Dalhousie University, Ph.D., Marketing, Griffith University

Research Interests

  • Marketing Practices in Transition Economies/the Baltic States – Estonia/Latvia/Lithuania
  • Retail Service Quality and Retail Management
  • Cross-Cultural Research Issues
  • Marketing Metrics
  • Marketing and Retail Trade History
  • Acculturation of International Students in Business/Management
  • Dark Tourism

 

Supervision:

Open to advising MSc students:  YES

Open to advising PhD students:  YES