Lefa Teng | College of Business and Economics

Lefa Teng

Department of Marketing and Consumer Studies
Phone number: 
ext. 53818
Macdonald Institute (MINS), Room 213B

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Professor in the College of Business and Economics at the University of Guelph

Dr. Teng is a full professor in the Department of Marketing and Consumer Studies at the University of Guelph. His research interests include branding, advertising and promotion strategies in cross cultural settings, consumer brand choice behavior/consumer decision-making, and market entry strategies of multinational corporations. Professor Teng has published a number of papers in refereed journals including Journal of International Business Studies, Journal of International Marketing, Journal of International Management, Journal of Business Research, Journal of Consumer Marketing, Journal of Services Marketing, Psychology & Marketing, and so on. He serves as an overseas expert assessor for the Committee of Management Division at the National Natural Science Foundation of China.

  • B. Eng., Jiangsu, China
  • M. Sc., Beijing, China
  • Ph. D., Concordia
  • Branding, Advertising and Promotion Strategies in Cross Cultural Settings
  • Consumer Brand Choice Behaviour/Consumer Decision-Making
  • Market Entry Strategies of Multinational Corporations



Open to advising MSc students:  YES

Open to advising PhD students:  YES

Recently Selected Publications:


Ye, Nan, Lefa Teng*, Ying Yu & Yingyuan Wang (2015), “What’s in It for Me?: The Effect of Donation Outcomes on Donation Behavior,” Journal of Business Research, 68(3), 480-468. (SSCI)


Chen, Jie, Lefa Teng*, Shixiong Liu & Huihuang Zhu (2015), “Anticipating Regret and Consumers’ Preferences for Counterfeit Luxury Products,” Journal of Business Research, 68 (3), 507-515. (SSCI)


Yigang Pan, Lefa Teng*, Mingyang Yu, Xiongwen Lu, and Dan Huang (2014), “Host-country Headquarters of U.S. Firms in China: An Empirical Study,” Journal of International Management, 20 (4), 379-389. (SSCI)


Yigang Pan, Lefa Teng*, Atipol Bhanich Supapol, Xiongwen Lu, Dan Huang, and Zhennan Wang (2014), “Firms’ FDI Ownership: The Influence of Government Ownership and Legislative Connections,” Journal of International Business Studies, 45 (Oct/Nov), 1029-1043. (SSCI)


Teng*, Lefa, Nan Ye, Ying Yu & Xiaochuang Wu (2014)), “Effects of Culturally Verbal & Visual Congruency/Incongruence across Cultures in a Competitive Advertising Context,” Journal of Business Research, 67(3), 288-294. (SSCI)


Zhao*, Guangzhi, Weiwei Li, Lefa Teng & Taihong Lu (2014), “The Moderating Role of Consumer Self-Concept on the Effectiveness of Two Nostalgic Appeals,” Journal of Promotion Management, 20 (1), 1-19.


Teng*, Lefa (2009), “A Comparison of Two Types of Price Discounts in Shifting Consumers’ Attitudes & Purchase Intentions,” Journal of Business Research, 62 (1), 14-21. (SSCI)


*Corresponding Author