HS Chris Choi | College of Business and Economics

HS Chris Choi

Professor & Graduate Program Coordinator
School of Hospitality, Food and Tourism Management
Email: 
hwchoi@uoguelph.ca
Phone number: 
53370
Office: 
Macdonald Stewart Hall (MACS), Room 304

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Biography

Hwan-Suk Chris Choi was raised in Seoul , Korea where he also received his B.A. at Chung-Ang University. In 1991, he moved to the US and received his MTA degree (Master of Tourism Administration) at the George Washington University. Dr. Choi joined the School of Hospitality and Tourism Management in 2003. Before joining the program, Dr. Choi held an industrial position at the Pacific Amusement, Inc. while pursuing his Ph.D. at Texas A&M University.

Chris has published more than 200 articles in various outlets, including Annals of Tourism Research, Tourism Management, Journal of Sustainable Tourism, Journal of Travel Research, Tourism Economics, Journal of Business Research, Journal of Travel and Tourism Marketing, International Journal of Contemporary Hospitality Management, Journal of Vacation Marketing, and International Journal of Hospitality and Tourism Administration and was awarded over thirty grants for a total of $3.5 million.

 

Current Positions Held

  • November 2012 – present, Graduate Coordinator, University of Guelph
  • August 2003 – present, Graduate Faculty, University of Guelph
  • April 2012 – present, Editorial Board Member, Anatolia
  • December 2013 - present, Editorial Board Member, International Journal of Contemporary Hospitality Management
  • January 2015 - present, Editorial Board Member, Tourism Analysis
  • March 2015 - present, Editorial Board Member, Asia Pacific Journal of Tourism Research
  • May 2015 - present, Editorial Board Member, European Journal of Tourism Research
  • December 2004 – present, Non-Executive Director, Pacific Amusement Inc.
  • May 2010 – present, Advisory Board Member, The Korea America Hospitality and Tourism Educator Association
  • Ph.D. Texas A&M University, Sustainable Tourism Management, College Station, Texas
  • M.T.A. The George Washington University, Tourism Marketing, Washington D.C.
  • B.A. Chung-Ang University, Greek Philosophy, Seoul, Korea

His broad research interests span the areas of 

  • Tourist Engagement,
  • Travel and Happiness,
  • Conscious Consumption, 
  • Sustainable Tourism Management,
  • Medical Tourism,
  • Customer Incivility, 
  • Brand Love and Authenticity, 
  • Value in Use and Exchange,
  • Attitudinal Scale Development, and
  • Research Methodology in Hospitality and Tourism.

Selected Refereed Journal Articles Since 2013

  • Choi, H. & Choi, H. (in press, 2018).  Investigating Tourists' Fun-eliciting Process towards Tourism Destination Sites: An Application of Cognitive Appraisal Theory.   Journal of Travel Research.SSCI
  • Liang, L. J., Choi, H., & Joppe, M. (in press, 2018).  Exploring the relationship between satisfaction, trust and switching intention, repurchase intention in the context of Airbnb.   International Journal of Hospitality Management. SSCI
  • Armenski, T., Choi, H. C., & Stankov, U. (in press, 2018).  Tourism Branding of European Russia: An Empirical Investigation of the Web Projected Imagery and the Role of Local DMO.   Drustvena Istrazivanja. (Journal for General Social Issues)
  • Shen, Y., Joppe, M., Choi, H. C., & Huang, S. (2018 In press) Domestic tourism of Chinese in Canada: Distinct differences. Journal of Destination Marketing and Management.SSCI
  • Liang, J.L., Choi, H. C., & Joppe, M. (2018).  Understanding Repurchase Intention of Airbnb Consumers: Perceived Authenticity, EWoM and Price Sensitivity.  Journal of Travel & Tourism Marketing, 35 (1), 73-89.SSCI
  • Choi, H., Huang, S., Flaherty, J., & Khazaei, A. (2017).  Market segmentation for travel motivation and involvement of winery visitors in the Niagara region.   International Journal of Tourism Sciences, 17 (3), 198-212.
  • Huang, S. & Choi, H. (2017).  Understanding Canadian and US Tourists: A Self-concept based Segmentation Study.   European Journal of Tourism Research, 16, 201-213.
  • Huang, S., LeBlanc, S.L., & Choi, H. (2016).  How do Chinese Tourists Differ from Caucasian Tourists? An Empirical Study from the Perspective of Tourists' Self-Concept.   International Journal of Tourism Sciences, 16 (4), 222-237.
  • Liu, Y., Liu, H., Choi, H., & Chen, R. (2016).  The New Exploring on Digital Tourism Design Based on Virtual Reality.   International Journal of Simulation: Systems, Science & Technology, 17 (2), 15.1.
  • Liu, Y., Chen, R., Choi, H., & Hou, Z.J. (2016).  Key Techniques of Virtual Reality for the Digital Tourism System Oriented Development.   International Journal of Simulation: Systems, Science & Technology, 17 (18), 6.1.
  • Choi, H. & Flaherty, J. (2014).  A Portrait of Stephen L.J. Smith.   Anatolia: an international journal of tourism and hospitality research, 25 (1), 155-160.
  • Cho, J. E., Choi, H. C., & Lee, W. J. (2014).  An Empirical Investigation of the Relationship Between Role Stressors, Emotional Exhaustion and Turnover Intention in the Airline Industry.   Asia Pacific Journal of Tourism Research, 19 (9), 1023-1043.SSCI
  • Flaherty, J. & Choi, H. C. (2014).  Is writing important for graduate success? A preliminary investigation.   Teaching and Learning Innovations, 16
  • Choi, J.E., Choi, H.S.C. (Corresponding Author), & Lee, W.J. (2014). An Empirical Investigation of the Relationship between Role Stressors, Emotional Exhaustion and Turnover Intention in the Airline Industry. Asia Pacific Journal of Tourism Research, 19(9), 1023-1043. SSCI
  • Jayawardena, C., Pollard, A., Cohort, V. Choi, C. & Kibicho, W. (2013). Trends and sustainability in the Canadian tourism and hospitality industry. The Worldwide Hospitality and Tourism Themes Journal, 5(2), 132-150. 
  • Koh, Y., Lee, S., & Choi, H.S.C. (2013). An Examination of the Income Elasticity of Demand and Financial Performance of U.S. Restaurant Companies by Restaurant Type during Recessions. Tourism Economics, 19(4), 855-882.SSCI
  • Elliot, S. Guoxin, L., & Choi, H.S.C. (2013). A Virtual Travel Community Model of Beliefs, Attitudes and Behaviors. Journal of Business Research, 66(8), 1053-1060. SSCI

Selected Book or Book Chapters Since 2013

  • Choi, H. C. (2016). Medical Tourism. Encyclopedia of Tourism. Springer [B]. 
  • Choi, H. (2016). Sustainable Tourism. Encyclopedia of Tourism. Springer [B]. 
  • Shen, Y.S. & Choi, H. C. (2016). Shanghai, China. The SAGE International Encyclopedia of Travel and Tourism.  
  • Liang, J.L. & Choi, H. (2016). Shenzen, China. The SAGE International Encyclopedia of Travel and Tourism.  
  • Huang, S. & Choi, H. (2016). Cruise Tourism. The SAGE International Encyclopedia of Travel and Tourism.  
  • Choi, H. C., Lee, W., Sung, E. H., & Chiu, C. F. (2015). Evaluation of the Service Performance: Applications of the Zone of Tolerance with Importance-performance Analysis. Advances in Culture, Tourism, and Hospitality Research (Vol. 8). Emerald.  

Selected Refereed Proceedings Since 2013

  • Choi, H. R., Choi, H., & Sukhu, A. (2018).  The Influence of Distinction and Place Attachment on the On-the-spot Behavior.   TTRA Europe Conference.
  • Choi, H. R., Choi, H., & Liang, L. J. (2018).  Examining Predict Validity of Fun Scale.   Asia Pacific CHRIE.  Guangzhou, China, May 31-June2
  • Wan, Z., Huang, S., & Choi, H. (2018).  Validation of T-SAS.   Asia Pacific CHRIE.  Guangzhou, China, May 31 - June 2
  • Choi, H. R. & Choi, H. (2018).  The Influence of Distinction and Place Attachment on the On-the-spot Behavior.  TTRA Europe Conference.  Slovenia, May 24-26
  • Choi, H. R., Choi, H., & Liang, J. L. (2018).  The Fun-Scale: Investigation of Latent Structure, Reliability, and Construct and Predictive Validity from a Sample of Chinese Tourists.  APac CHRIE Conference.
  • Yi, W. & Choi, H. (2018).  Investigating the effect of customer incivility on employee incivility via employee burnout in hospitality industry.   23rd Graduate Education & Graduate Research Conference in Hospitality & Tourism, Fort Worth, Texas, Jan 3-6.
  • Wan, Z. & Choi, H. (2018).  Modification and validation of a travel safety attitude scale (T-SAS).   23rd Graduate Education & Graduate Research Conference in Hospitality & Tourism, Fort Worth, Texas, Jan 3-6.
  • Lee, Y.J. & Choi, H. C. (2018).  Does travelling makes us happy? An examination of the integrated T-H model of cognitive appraisal theory & self-determination theory.   23rd Graduate Education & Graduate Research Conference in Hospitality & Tourism, Fort Worth, Texas, Jan 3-6.
  • Rastegar, N., Liang, L. J., Flaherty, J., & Choi, H. (2018).  Why do quick service restaurant customers use self-service kiosks?   23rd Graduate Education & Graduate Research Conference in Hospitality & Tourism, Fort Worth, Texas, Jan 3-6.
  • Liang, L. J., Choi, H., & Joppe, M. (2018).  Examining predict validity of the Medtour scale.   23rd Graduate Education & Graduate Research Conference in Hospitality & Tourism, Fort Worth, Texas, Jan 3-6.
  • Zhang, H., Choi, H., & Huang, S. (2017).  Chinese viewers responses to TV Drama: The mediation effect of flow on the relationship between audience involvement and Electronic word-of-mouth.   TOSOK International Tourism Conference.  Ulsan, Korea
  • Zhang, H., Huang, S., Choi, H. C., & Joppe, M. (2017).  Understanding the Consumption Experience of Chinese Tourists: Assessing the Effect of Audience Involvement, Flow and Delight on eWOM.   22nd Annual Graduate Education & Graduate Student Research Conference in Hospitality & Tourism, January 5-7, 2017, University of Houston, Texas.
  • Choi, H. R. & Choi, H. (2017).  Investigating Chinese Tourists' Positive Emotion Towards Korean Destination Sites: Cognitive Appraisal Theory.   Asia Pacific CHRIE.
  • Zhang, H., Choi, H., & Joppe, M. (2017).  Understanding the Consumption Experience of Chinese Tourists: Assessing the Effect of Audience Involvement, Flow and Delight on eWOM.   22nd Annual Graduate Education & Graduate Student Research Conference in Hospitality & Tourism, January 5-7, 2017, University of Houston, Texas.
  • Qu, Y., Jo, W., & Choi, H. (2017).  The Role of Organizational Attachment between Gender Discrimination and Organizational Justice and Workplace Deviant Behaviours: Case of Chinese Hotel Employees.   Asia Pacific CHRIE Conference.
  • Lee, Y.J., Choi, H., & Jo, W. (2017).  HAPPINESS AND TRAVEL: A CRITICAL REVIEW.   22nd Annual Graduate Education & Graduate Student Research Conference in Hospitality & Tourism, January 5-7, 2017, University of Houston, Texas.
  • Shen, Y.S., Huang, S., Choi, H. C., & Joppe, M. (2016).  Examining the Role of Satisfaction and Brand Love in Generating Behavioral Intention.   The 2016 Travel and Tourism Research Canada Conference. Edmonton, Canada, September 28-30.
  • Liu, Y., Huang, S., Choi, H. C., & Shen, Y.S. (2016).  Development of City Destination Attractiveness Index: A China Case.   The 2016 Travel and Tourism Research Canada Conference. Edmonton, Canada, September 28-30.
  • Liang, J.L., Choi, H., & Joppe, M. (2016).  Understanding repurchase intention of Airbnb consumers: Perceived authenticity, eWoM and price sensitivity.   The 21st Annual Graduate Education & Graduate Student Research Conference in Hospitality and Tourism. Philadelphia, U.S.A., January 7-9.
  • Choi, H.R. & Choi, H. (2016).  Measuring Chinese Tourists' Experiential Entertainment Value During Visits to Korea: An Application of Cognitive Appraisal Theory.   The 80th TOSOK International Tourism Conference, Pyeongchang, Kangwon, Korea, July 13-15.
  • Kim, D.K. & Choi, H. (2016).  The Makers and Networks of Tourism Policy for Smart Tourism Development in Korea.   The 80th TOSOK International Tourism Conference, Pyeongchang, Kangwon, Korea, July 13-15.
  • Huang, S. & Choi, H. (2015).  Review of Service Dominant Logic in Service Management Research.   The 5th International Interdisciplinary Business-Economics Advancement Conference. Ft. Lauderdale, U.S.A. November 16-21.
  • Shen, Y.S., Kim, D.Y., Joppe, M., & Choi, H. C. (2015).  Destination Image of Toronto: International Students' Perspective.   2015 Travel and Tourism Research Association, Canada Chapter Conference, September 23-25, Niagara Falls, Ontario, Canada.
  • Huang, S. & Choi, H. (2015).  Understanding Consumer-Brand Relationship Theory from Value Perspective in Online Community: Using Netnography and Content Analysis.   The 5th International Interdisciplinary Business-Economics Advancement Conference. Ft. Lauderdale, U.S.A. November 16-21.
  • Oh, S.Y., Choi, H. C., & Ham, S. (2015).  Medical Tourism and Medical Outsourcing: A Critical Review.   2015 World Hospitality and Tourism Forum, Seoul, Korea, May 25-26.
  • Huang, S., Leblance, J., & Choi, H. C. (2015).  How do Chinese Tourists Differ from Caucasian Tourists?.   2015 Travel and Tourism Research Association, Canada Chapter Conference, September 23-25, Niagara Falls, Ontario, Canada.
  • Huang, S. & Choi, H. C. (2015).  Self-concept based Segmentation: Eastern Canadian and North-eastern US Tourists.   2015 Travel and Tourism Research Association, Canada Chapter Conference, September 23-25, Niagara Falls, Ontario, Canada.
  • Pham, N.B., Joppe, M., Choi, H. C., & Pennington Gray, L. (2015).  Tourists' Risk Perception towards Muslim Terrorism.   2015 Travel and Tourism Research Association, Canada Chapter Conference, September 23-25, Niagara Falls, Ontario, Canada.
  • Liang, J.L., Huang, S., Choi, H. C., & Marion, J. (2015).  Determinants of Repurchase Intention: Perceived Risk and Perceived Value as a Mediator.   The 20th Annual Graduate Education & Graduate Student Research Conference in Hospitality and Tourism. Tampa, U.S.A., January 8-10.
  • Huang, S., Liang, J.L., & Choi, H. (2015).  The Last 15 Years of Consumer Behavior Research in Cruise Tourism: A Content Analysis.   The 20th Annual Graduate Education & Graduate Student Research Conference in Hospitality and Tourism. Tampa, U.S.A., January 8-10.
  • Huang, S., Shen, Y. S., & Choi, H. (2015).  The Effect of Motivation, Satisfaction and Perceived Value on Behavioural Intentions.   The 2015 Travel and Tourism Research International Conference. Portland, U. S. A., June 15-17.
  • Shen, Y.S., Huang, S., Choi, H., & Joppe, M. (2015).  Not All Chinese Immigrants Are Homogeneous: Domestic Travel Behavioural Patterns in Canada.   The 2015 Travel and Tourism Research International Conference. Portland, U. S. A., June 15-17.
  • Choi, H. (2015).  Discussion Paper on Policy Directions and Economic & Social Impacts of Integrated Resort Development in Korea.   The 78 TOSOK International Tourism Conference, Seoul, Korea, July 3 -5..
  • Choi, H. & Jang, P.K. (2015).  Developing Institutional Structure of the Casino Industry Supervision: Lessons learned from Overseas Good Practices.   The 78 TOSOK International Tourism Conference, Seoul, Korea, July 3 -5.
  • Koo, K.Y., Choi, H. C., & Ahn, T.H. (2015).  The Effects of Lifestyle and Functional Congruencies on Choice.   The 2015 World Hospitality and Tourism Forum, Seoul, Korea, May 25-26., Seoul, Korea: .
  • Liang, J.L., Huang, S., & Choi, H. (2014).  Understanding the Purchase Intention of Airbnb Consumers: A Conceptualized Model.   The 2014 Travel and Tourism Research Association Conference. Yellowknife, Canada, September 24-26, 2014.
  • Choi, H., Joppe, M., & Lee, W. (2014).  Validation and Application of the MEDTOUR Scale: Preliminary Analysis.   The Travel and Tourism Research Association International (TTRA).
  • Choi, H., Joppe, M., & Elliot, S. (2014).  Towards a more accurate evaluation of tourism's regional economic contribution.   Biennial Forum Advances in Destination Management.
  • Choi, H., Joppe, M., & Lee, W. J. (2014).  Validation and Application of the MEDTOUR Scale: Preliminary Analysis.   The Travel and Tourism Research Association International (TTRA).
  • Marion, J., Choi, H. C., & Elliot, S. (2014).  Towards a more accurate evaluation of tourism's regional economic contribution.   Biennial Forum Advances in Destination Management.
  • Choi, H. (2014).  Communication Competencies for Hospitality Graduates in Their Career Success.   20th APTA Conference.
  • Sung, E. H., Lee, W. J., Choi, H. C., & Chiu, C. F. (2013).  Relationships among Service Quality, Experiential Value and Customer's Satisfaction: From the Perspective of Convention Attendees.   2013 TOSOK International Conference.
  • Choi, H., Lee, W. J., Sung, E. H., & Chiu, C. F. (2013).  Evaluation of the Attendees' Perceived Service Performance: Comparison of the Zone of Tolerance with IP Analysis to a Convention Facility.   The 8th CPTHL Symposium. Istanbul, Turkey, June 1 – 5, 2013.

Scholarly Works in Progress

  • Kim, D.Y., Choi, H. C., Aug, M., & Flaherty, J. (2018). "The Makers and Networks of Tourism Policy for Smart Tourism Development in Korea.," Initial submission to Tourism Management. Submitted to Tourism Management
  • Liang, J.L., Choi, H. C., & Joppe, M. (2018). "Validation and Application of the MEDTOUR Scale." Submitted to International Journal of Tourism Research
  • Huang, S. & Choi, H. (2018). "Development and Validation of Tourist Engagement," Submitted to Service Industries Journal.
  • Qu, Y., Jo, W., & Choi, H. (2018). "Gender Discrimination, Injustice, and Deviant Behavior among Hotel Employees: Role of Organizational Attachment," Submitted to Journal of Quality Assurance in Hospitality & Tourism.
  • Yi, W., Choi, H., & Liang, J. (2018). "Investigating the effect of customer incivility on employee incivility via employee burnout in the hospitality industry," Submitted to Cornell Hospitality Quarterly.
  • Choi, H., Huang, S., & Choi, H. R. (2018). "Effect of Physical Attractiveness on Satisfaction and Behavioral 
  • Intention."  Will be submitted to the International Contemporary Journal of Hospitality Management
  • Choi, H.R. & Choi, H. (2018). "Measuring Chinese Tourists' Experiential Entertainment Value During Visits to Korea: An Application of Cognitive Appraisal Theory." Will be submitted to the Journal of Travel and Tourism Marketing
  • Wan, Z., Choi, H.S. & Huang, S. (2018). "Travel Safety Scale Development" submitted to the Journal of Travel Research. 
  • Huang, S., Choi, H., & Shen, Y.S. (2018). "The Emotional Relationships between the Customers and Brand: A Comparison of Brand Love, Emotional Attachment, and Brand Romance," targeted for Asia Pacific Journal of Tourism Research.
  • Huang, S., Choi, H., & Shen, Y.S. (2018). "The Effects of Motivation, Satisfaction and Perceived Value on Tourist Recommendation." Will be submitted to Asia Pacific Journal of Tourism Research.
  • Rastegar, N., Flaherty, J., Choi, H., & Liang, J. (2018). "Why do quick service restaurant customers use self-service kiosks?" targeted for Journal of Quality Assurance in Hospitality & Tourism.
  • Lee, Y. & Choi, H. (2018). "Does travel makes us happy? An examination of the integrated T-H model of cognitive appraisal theory & self-determination theory," targeted for Annals of Tourism Research.
  • Choi, H. & Choi, H. (2018). "The Influence of Distinction and Place Attachment on the On-the-spot Behavior," targeted for Asia Pacific Journal of Tourism Research.
  • Choi, H. & Choi, H. (2018). "Examining Predict Validity of Fun Scale," targeted for Journal of Travel & Tourism Marketing.

Invited Presentations and Lectures Since 2013

  • Choi, H.C. (2017-2018) KSTA Biannual Meeting, Seoul (International). Understanding Customer Loyalty with Hedonic Value with Rebecca Choi
  • Choi, H.C. (2017-2018). Hanyang University, Seoul, Republic of Korea (International).  Ethics and Responsibilities in Marketing
  • Choi, H. C. (2015-2016). The Special Seminar on Education.   2016 Academy of Global Hospitality & Tourism Conference, Seoul, Republic of Korea.  
  • Choi, H. C. (2015-2016). Improvement of Travel and Tourism Competitiveness.   Advisory Meeting on Improvement of Travel and Tourism Competitiveness, Seoul, Republic of Korea.  
  • Choi, H. C. (2015-2016). Promoting Tourism in China.  The 2nd Money Today's Tourism Forum: K Rock, May 16, 2016, Seoul, Republic of Korea.  
  • Choi, H. (2014-2015). Discussion Paper on Policy Directions and Economic & Social Impacts of Integrated Resort Development in Korea.   The 78 TOSOK International Tourism Conference, Seoul, Korea, July 3 -5., Seoul, Republic of Korea.  
  • Choi, H. (2014-2015). Improvement of Transportation Policy.   4th Policy Forum on International Tourism Cooperation on Improvement of Transportation Policy to Vitalize both Inbound and Domestic Tourism, Seoul, Republic of Korea.  
  • Choi, H. C. (2013-2014). User Protection Policy to Problem Gambling: Player Card Information & Management System.   International Forum on Responsible Gambling 2014, Seoul, Republic of Korea.  
  • Choi, H. (2013-2014). Communication Competencies for Hospitality Graduates in Their Career Success.   20th APTA Conference, Ho Chi Minh City, Viet Nam.  
  • Choi, H. (2013-2014). Global Trends in Tourism.  Jinan University, Jinan, China.  
  • Choi, H. (2013-2014). Asian Trends in Tourism.  Youngsan University, Busan, Republic of Korea.  
  • Choi, H. (2013-2014). Marine & Tourism Trends.   Youngsan University, Busan, Republic of Korea.   
  • Choi, H.S.C. (April 12 – 13, 2013). Panel Discussion on Teaching Excellence. Korean and American Tourism and Hospitality Educator Association. Las Vegas, USA. 

 

  • HTM 3160 (F/18) - Destination Management & Marketing
  • TRMH 6250 (F/18) Sustainable Development and Tourism 
  • HTM 6710 (F/18) Services Management 
  • TRMH 6310 (W/19) Research Applications in Tourism and Hospitality