Rumaila Abbas

PhD Candidate, Management (Marketing & Consumer Studies)
Department of Marketing and Consumer Studies
Email: 
rabbas@uoguelph.ca
Phone number: 
email preferred

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About

Rumaila Abbas is a PhD Candidate in Marketing at University of Guelph and her broader areas of interest are in branding, advertising, and ethics. Her current research explores use of polysemic elements, within the food and beverage sector, that create multiple interpretations in brand communication. Prior to her doctoral studies Rumaila worked for more than six years in brand management at top-tier consumer goods companies such as Colgate Palmolive, Unilever, and Reckitt Benckiser.