This symposium will explore how marketers can create effective campaigns and new product offerings for their customers by leveraging data and using analytics. Attendees will hear presentations from three University of Guelph researchers with expertise in marketing analytics and consumer insight. Over lunch, attendees will have the opportunity to share their experiences and discuss challenges they are currently facing using analytics.

We hope this symposium will start a long-term dialogue that enhances research collaborations in marketing analytics between practitioners and academic researchers at the University of Guelph.

Who should attend? 

• Marketing and sales professionals in middle to senior level management.
• Professionals responsible for managing brands, customers or new product development.

For more information, please email Tanya Mark (markt@uoguelph.ca).