00:00 the problem that I'm investigating with 00:02 my program of research is really taking 00:04 a look at the dynamics between employees 00:06 and employers specifically I've got a 00:08 large focus on this area of managing 00:10 through a dynamic economy and how that 00:12 often leads to restructuring right 00:14 sizing downsizing and activities where 00:17 the employer decides to sever employment 00:20 of the employee I also find that 00:21 employers aren't necessarily trained on 00:23 how to effectively communicate or manage 00:26 the process of these terminations and 00:28 that leads to all sorts of 00:30 organizational and individual outcomes 00:32 if employers engage in denials and 00:34 suggest that this as a right sizing or a 00:36 restructuring the shareholders actually 00:39 hold them more accountable for the 00:40 downsizing and actually the share prices 00:42 drop in that case we can see that the 00:44 communication and the message that's 00:46 being conveyed in the announcements 00:49 actually has an impact on how 00:50 shareholders perceive the downsizing and 00:52 the market value of the downsizing and 00:53 we see also that based on the reasons 00:55 the financials vary so that suggests 00:56 that there's a bigger system of 00:59 communication that really needs to be 01:00 focused in on for example some of the 01:02 debate is downsizing layoffs should 01:04 happen on Mondays or Fridays because it 01:05 gives people a chance to recover however 01:07 a lot of the research shows in some 01:09 industries that's not the norm that 01:11 there's actually a big expense 01:12 associated with carrying someone Tuesday 01:14 Wednesday Thursday and Friday when you 01:16 intend to lay them off on Tuesday so in 01:18 that case the kind of balance is this 01:19 idea of what's financially feasible and 01:22 what makes good HR sense so if employees 01:25 feel that the conversation is 01:26 inconsistent that's coming from 01:28 employers and employers don't include a 01:30 leader in the conversation so if the 01:32 conversation comes from a spokesperson 01:33 or an anonymous source rather than from 01:35 the CEO or if the conversation itself is 01:38 perceived to be disingenuous the MAL 01:40 leads into perceptions from both 01:42 employees and shareholders that the 01:44 company's engaging information hiding 01:45 and they think well if they're engaging 01:47 and information hiding what else are 01:49 they hiding from us 01:50 so it actually spills over to a very 01:52 large mistrust in management and other 01:54 decisions that management is making 01:56 organizations can benefit from this 01:58 research by really thinking 02:00 pragmatically about what they're doing 02:02 when it comes to downsizing one of the 02:03 biggest challenges is really with the 02:05 community 02:05 in a negative communication environment 02:08 is to give them a little bit of training 02:10 and let them know how to be prepared for 02:12 the situation oftentimes we see in 02:14 termination interviews where the manager 02:16 has made some unfair promise to an 02:18 employee saying I'll try to get you a 02:20 better situation I'll try to get you a 02:22 better deal and that becomes a bit of an 02:24 informal contract which we then see lead 02:26 into wrongful dismissal lawsuits so in 02:29 that case this idea of training the 02:30 trainer on what they should and should 02:31 not say about how to handle the 02:33 situation about what the scope and the 02:35 realm of the project might be would be 02:37 very useful for employers