FARE faculty interviewed by CBC on grocery retailer’s strategy to offer rotisserie chicken at low prices

Have you ever wondered why prepared rotisserie chickens are cheaper than ones you cook yourself? Andreas Boecker provides insights on retailers’ decision to offer certain products at very low prices, sometimes below cost. Andreas was interviewed by CBC Radio Producer Danielle Nerman on April 5 and the story was posted on April 19 and remained in the top 5 for CBC online across Canada for a couple days. Find out yourself here