Manager, Communications & Marketing

Forbes includes U of G Among Canada’s Best Employers
Professional and Managerial Group

Manager, Communications & Marketing


Temporary full-time from June 15, 2021 to September 15, 2022
Temporary absence of the regular incumbent
Hiring #: 2021-0135

Please read the Application Instructions before applying

Reporting to the Director, Administrative Services, the Manager, Communications & Marketing oversees the creation and management of the library’s communications efforts. The incumbent works collaboratively with library executive, management and staff, as well as other campus communicators, faculty and staff to develop and manage communication strategies and services to enhance the visibility and accurately project the key messages of the University of Guelph Library. The Manager leads the library’s communications and marketing strategy by developing a vision for improving existing processes, modeling effective ways of communicating in a variety of media, and understanding user needs in order to align communications and marketing activities with library and campus strategic priorities.

Working closely with the University Librarian, Library Executive team, Library Management Team (LMT), and other library managers, the Manager, Communications & Marketing provides communications direction, management and support on a daily basis, as well as focused input and guidance on project specific communications efforts and crisis communications. This position is responsible for ensuring consistent messaging for library teams, according to their specific mandates and communication plans, as well as providing consistency and direction across teams and for the library.

Duties of the position:

  • Design, develop and execute a communication strategy that positively represents library services, support and teams, and provides strong brand recognition
  • Develop persuasive and informative communications and marketing messages for various University audiences and manage and advise on day-to-day communications
  • Lead web content strategy and development
  • Coordinate and facilitate library events that promote collections, services, and programmes
  • Develop an event strategy and schedule, as well as all the communications and marketing efforts in support of such events
  • Devise communications specific to friends and donors to the library in collaboration with the University Librarian and the department of Alumni Affairs & Development
  • Manage a team of 3-4, which includes a Communications Officer, Communications Specialist, Web Associate, and a communications co-op student
  • Responsible for recruiting, evaluating, and approving work provided by external service providers (e.g. media/multimedia professionals, graphic designers, web designers)

Requirements of the position include:

  • Undergraduate degree in Communication, Journalism, Media Studies, Digital Media, or New Media
  • A Master’s Degree in one of these areas would be considered an asset
  • Minimum of 3 years progressive supervisory experience in communications and marketing in a team-based environment, or an equivalent combination of education and experience
  • Demonstrated leadership and agility to work in a fast paced, evolving environment
  • Excellent verbal communication, writing, and editing skills, including extensive experience creating a variety of written communications (newsletters, press releases, marketing announcements, internal communications, web content, etc.) that demonstrate a command of language and grammar, clarity of thought, orderliness of presentation, and the ability to write for specific audiences
  • Demonstrated ability to develop and mobilize effective marketing strategies and objectives along with the ability to deliver persuasive messages and proposals
  • Demonstrated experience developing media rich communications for online media platforms, including developing, implementing, and engaging with social media communication campaigns across modalities (text, images, video, etc.)
  • Demonstrated interpersonal skills to lead projects and teams, manage creative professionals, and develop and maintain collaborative working relationships
  • Skilled in planning and managing communication programs and activities that include budget, design, development, production, and dissemination
  • Experience in planning, organizing, executing, and managing events
  • Strong organizational skills including experience working in a position that requires managing multiple projects and adhering to deadlines
  • Experience in interacting with the press and ability to collaborate and communicate effectively with a variety of library constituents

This appointment is regularly performed on- campus but will be initially fulfilled remotely (off-campus) until the University resumes its regular operations.

(Covering) Position Number 400-213
Classification P04
Professional/Managerial Salary Bands

At the University of Guelph, fostering a culture of inclusion is an institutional imperative. The University invites and encourages applications from all qualified individuals, including from groups that are traditionally underrepresented in employment, who may contribute to further diversification of our Institution.

Posting Date: 2021 04 05
Closing Date: 2021 04 19