UoG Alumnus Wins Big at The Best of CAMA

Posted on Thursday, January 7th, 2016

Written by Kat Nyman

It was during a high school election that Bruce Sargent began producing promotional videos. Encouraged by a teacher, he took a community-placement working with a family farm promoting their business through video content. That’s when Farm Boy Productions was born, and the rest as he says “is history”.

Growing up on a dairy farm as the oldest son in the family, Bruce never saw himself being an entrepreneur or going into any business besides farming. While getting his start with Farm Boy Pro between his first and second year of university, he says it was his father who told him if he was going to be serious about having his own business, that he would need to devote much more to it than his forecasted 25-30 hours a week. Bruce says that’s when it dawned on him that really; an entrepreneur had raised him.

As he continued on throughout university producing promotional videos during co-op and contract jobs, Bruce quickly made a name for himself in the agricultural community. He became someone known for his understanding of what the customer was looking for and someone who understood how to present to an external audience.

Today, Bruce has seen success early on in his business that few entrepreneurs do, or can hope for. After a short stint running Farm Boy Productions on his own after graduating from the Marketing Management program at the University of Guelph, Farm Boy Productions was acquired by Glacier Farm Media – a company dedicated to traditional and non-traditional agriculture focused media. Although Bruce continues to run Farm Boy Pro quite independently, he notes that being a part of a larger company gives him more freedom and clout in the agricultural community.

During his fourth year of university, Bruce took two Business Consulting Courses (MGMT*4050/MGMT*4060) working with Monforte Dairy to revamp their social media marketing and online marketing strategies.
Bruce credits these CBaSE courses with teaching him how to effectively manage client expectations. “Sometimes,” Bruce says, “clients have some big ideas, but they’re not always realistic or effective, it’s my job to reach up into the ‘cloud’ of their ideas and bring down an implementable idea that will accomplish their goals”. One of the most humbling parts of his job, Bruce expressed, is doing work for smaller, family farms, which he still tries to make time for. Convincing people of the value of an investment in producing content that lives on, is a particularly difficult task.

When I asked Bruce what he has been most proud of throughout this journey, he pulled out two glass “books”. This past November Bruce attended the Best of Canadian Agri Marketing Association Awards in Winnipeg, Manitoba. Farm Boy Productions was a finalist in two prestigious categories, (one of which, Bruce was just thrilled to be nominated in). Farm Boy Productions won both the Special Publication and Video for an External Audience (winning with an OAC promotional video) categories, beating out large, national companies such as Farm Credit Canada, Think Shift and AdFarm.

CBaSE is proud to have worked with successful entrepreneurs, like Bruce and we continue to wish him the best.

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