Business Consulting Featured Client #2: Aberfoyle Antique Market
Aberfoyle Antique Market is a seasonal, open air market that has been in operation for over 55 years. The market operates on Sundays, from the last Sunday in April until the last Sunday in October. The market also offers two special events each season; Spring and Fall Saturday shows that add over 90 additional special guest dealers to the market, boosting the overall number of dealers to more than 150.
The Aberfoyle Market management team, led by Doug Lane, is seasoned, having a combined 80-years’ experience. John Deml, Marketing Manager, acknowledges that although with all that experience, there are limitations to what they can know, “that experience is based on decades of living and doing…people tend to ignore or forget, because of past experiences, that there may be other and possibly better options of accomplishing a goal versus the tried and true.”
In order to stimulate new perspectives, the Aberfoyle Antique Market approached CBaSE. Deml says, “We like to learn new things. We are excited about the opportunity to hear fresh ideas from another generation.” The Market is particularly looking forward to accessing the bright, young minds at the University of Guelph, as Deml adds, “[this is] a generation that is integrated to new communication vehicles that are currently mostly foreign to the Market but that must be embraced if the Market is to be successful for another 55 years.”
University of Guelph students should look forward to working with Deml and the Aberfoyle Antique Market. Deml brings a wealth of international experience, having worked in Shanghai for eight years. Deml also has major brand experience, having previously negotiated a national retail contract with a major beverage brand. If the students want to learn, John is willing, “I have numerous examples of how to innovate to reap substantial rewards for business. I have much to offer - it depends on who wants to tap it and how.”
CBaSE hopes that students will enjoy the blend of old and new ideas sure to come from working with such a historical organization. Deml echoes this sentiment, “the journey will be educational, hopefully, for both sides - we, gaining insights to what is new, they, gaining insights of what used to be. Because as we should know, the future is written in the past.”
About CBaSE Business Consulting Course:
The University of Guelph’s Business Consulting courses, more formally referred to as MGMT*4050 and MGMT*4060, offers senior students transformational learning experiences that provide them with real-world applicable skills and wisdom.
Offered in both Fall and Winter semesters, the Business Consulting course is open to third and fourth year students from any program who wish to earn course credit through unconventional means.
Teams of 2 - 4 students are paired with real clients who’ve come to CBaSE with various challenges they would like students to dedicate the semester to work towards solving. Previous projects include developing strategic integrated marketing plans for new businesses, performing financial analysis for non-profit organizations, conducting primary research to develop new revenue streams, and much more.
Students will act as consultants, meeting with their clients several times throughout the semester to update them on their progress and ensure expectations are being met and managed. Learning is self-directed and student success is based on the effort they put in.
Although this is not a traditional class, students are expected to put in the same amount of time, per week, that they would for any other course (approximately 10 hours). Students will have the opportunity to develop critical thinking skills, work with business canvas models as well as reach beyond traditional theories learned in the classroom.
There are still a few spaces open in MGMT*4050 for the fall semester. If you are interested in working with the Aberfoyle Antique Market, or one of our other clients, apply today for Winter 2017!