Meet the W20 Hub Incubator Cohort!

Posted on Wednesday, January 22nd, 2020

Written by Kristine Sondergaard

As we begin a cold and snowy winter semester, inside the JD MacLachlan building another wonderful and bright group of entrepreneurs enter both our Hub Start and Hub Build Incubator Programs.

Housed within the John F. Wood Centre for Business & Student Enterprise (Wood Centre), The Hub is a new-venture business incubator designed to support early-stage business ideas with high-potential, but unproven business models. The goal of The Hub is to provide University of Guelph students (undergraduate and graduate) and alumni the opportunity to build a successful business enterprise in a supportive learning environment.

The Hub has a tiered program that ensures a good mix of start-up companies at varying stages of growth. “Hub Start” is a good fit for ventures still getting their idea off the ground. These ventures typically have a great team and a great idea, but still have not demonstrated product-market fit with traction. “Hub Build” is a good fit for those ventures with traction and looking to refine business models and/or scale.

After their first meeting, it was clear these entrepreneurs had big goals in mind for their businesses! Looks like we have another promising group of entrepreneurs in our Winter 2020 Cohort. These students and alumni have hit the ground running, and can’t wait to show their progress throughout this semester.

We are proud to announce that the following companies have been accepted into our Hub Start and Hub Build programs for the Winter 2020 semester. We hope that you will consider visiting their websites, following them on social media, and/or reaching out if you would like to support their endeavours.



Hub Start cohort - group of people

Standing (Left to Right): Andrew Borgan, Christopher Jamieson, Bradley Leonard, Dennis Zhu, Isabel Savransky, Sara Corcoran, James Mpofu, Momith Hossain, Donald Rathwell  
Seated (Left to Right): Irina Skripkina, Angela Miller, Gryffindor


Living Glass

Living Glass specializes in creating a hassle-free product for the everyday plant-enthusiast. In other words, we sell zero-maintenance indoor plants. Our collection of glass ornaments contain a special nutrient rich gel that sustains all the biological needs of a plant. None of our plants ever require watering or fertilizing, and thrive in an indoor low-light setting.

Web: Social: @Livingglass (Instagram), @Livingglasslabs (Facebook, Twitter)

Este Jams

Este Jams has a mission to bring human and environmental health together, and is doing so in a delicious way. By using rescued produce from local farms to create unique jams, we are actively reducing food waste within our community. Our jams include no added sugar, but have added dietary fiber for an improved nutrition profile and a stable blood sugar response. Our healthy and sustainable spreads are something we can all feel good about eating.

Social: @estejams (Instagram)

Crowds Reach

A disruptive media agency helping brands grab the attention of the next generation of consumers. Relying upon on our international team of creatives we provide our services at 1/10th the cost of traditional agencies, while creating our own range of motion advertising solutions.

Social: @crowdsreach (Instagram)

Izzy’s Imperfect Items

Izzy’s Imperfect Items started when I noticed a surplus of hair elastics on the ground at the University of Guelph. I started collecting them, sterilizing them and covering them in fabric to make beautiful one of a kind scrunchies. It was after that that I thought of making cutlery pouches and pocket squares too. Repurposing items is one of the best ways to help the planet which is why I started this business.

Social: @izzysimperfectitems (Instagram)

K9 Lifelines Service Dogs

K9 Lifelines Service Dog's, is dedicated to helping individuals with disabilities with acquiring and training a service dogs. Our experience trainers are here to help throughout the entire process; from choosing the right puppy/dog and proper socialization to set them up for success to public access manners and advanced skills to help alleviate symptoms related to their disabilities.

 Social: @K9_lifelines (Instagram), @k9lifelines (Facebook)

DJP General Home Solutions

We provide on-demand residential snow shoveling services. The service operates through a mobile application and attempts to connect people within local communities. We have a strong emphasis on fairness and responsibility.


Drone Room Inspections

A lot of people have damaged roofs and may not even realize it. We want to provide a drone inspection service for roofing that is powered by machine learning software. These drones will be flown by certified drone pilots to collect high quality images and create detailed reports about their findings. We will also connect homeowners with roofing companies to provide the repairs.


Hub Build Cohort - Group of People

Standing (Left to Right): Cole Pearsall, Cameron Sheedy, Andrew Shepherd, Owen Wesseling, Allan Mai
Crouched: Dylan Hare   
Seated (Left to Right): Mackenzie Miller, Cassandra Mantha
Unavailable for Picture: Daniel Erdman, Jeff Froese, Michelle Kozdras


Acid League

We are a fermented flavour company, specializing in vinegars. Our technology allows us to make vinegars out of any substrate. We have contemporary branding and a product line that extends to beverages, salad dressings, hot sauces and condiments.

Web: Social: @acid.league (Instagram)

Top Shelf Design Co.

Top Shelf Design is an urban wear clothing that retails exclusively online. Top Shelf Design provides high quality product as well as unique designs allowing individuals to express themselves and feel like they are part of an experience.

Web: Social: @topshelfdesignco (Instagram)

Elixr Cosmetics

Elixr Cosmetics is a custom skin care line, providing an online platform for customers to select specific active ingredients to their skin care concerns, customizing their own product.

Akeso Botanicals

Akeso Botanicals strives to become an authority in the CBD production and education space. We want to provide people with a trusted place to not only buy high quality, small batch, organic oils, but help them make an educated decision during the buying process.

Web: Social: @akeso.cbd (Instagram), @akesobotanicals (Facebook)


Noticing all golf towels looked the same, Daniel Erdman, created the first fashionable golf towel line in the spring of 2016. Uther has been fortunate to work with some of the top golf retailers and brands and has since built a reputation of quality not just with golf towels but all product offerings.

Web: Social: @uthersuplly (Twitter, Instagram, Facebook)

Headwaters Pest Control

Headwaters Pest Control provides residents in Ontario with the ability to stop Mosquitoes and fly's from ruining their summer by implementing eco-friendly pest control solutions.

Web:  Social: @Headwaterspestcontrol (Facebook)


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