Meet our Fall 2020 Hub Incubator Cohort

Posted on Monday, September 14th, 2020

Written by The John F. Wood Centre For Business and Student Enterprise

Housed within the John F. Wood Centre for Business & Student Enterprise (Wood Centre), The Hub is a new-venture business incubator designed to support early-stage business ideas with high-potential, but unproven business models. The goal of The Hub is to provide University of Guelph students (undergraduate and graduate) and alumni the opportunity to build a successful business enterprise in a supportive learning environment.

The Hub has a tiered program that ensures a good mix of start-up companies at varying stages of growth. “Hub Start” is a good fit for ventures still getting their idea off the ground. These ventures typically have a great team and a great idea, but still have not demonstrated product-market fit with traction. “Hub Build” is a good fit for those ventures with traction and looking to refine business models and/or scale.

We are proud to announce the following companies have been accepted into our Hub Start and Hub Build programs for the Fall 2020 semester. We hope that you will consider visiting their websites, following them on social media, and/or reaching out if you would like to support their endeavours in any way.

Hub Start

Este Sustainable Kitchens

Este Sustainable Kitchens is bringing human health and environmental sustainability together, in the most delicious way! We are empowering consumers to make food choices that good for themselves and the planet, by providing the educational resources and tools necessary. From cookbooks to food storage guides, we've got what you need to make healthy, sustainable food choices.


Social: @estesustainablekitchens (Instagram)

Izzy’s Imperfect Items

Izzy's Imperfect Items is a sustainable business creating scrunchies, cutlery pouches, napkin, and more completely from second-hand fabric. The business is run by 4th-year university student Izzy and her goal is to support a circular economy and promote slow fashion choices.


Social: @izzysimperfectitems (Instagram, Facebook)

Sprouts Guelph

Sprouts Guelph is a food-based company running on the circular food economy model. Sprouts sells food boxes on a bi-weekly subscription basis, our boxes are filled with fresh organic produce and food items from local farmers to individuals in the Guelph community. For every box that is bought, a box of equivalent value is donated weekly to The Seed, University of Guelph Foodbank and Lakeside Hope House.


Social: @sproutsguelph (Instagram), @Sprouts-Farm-for-Family (Facebook)

LJ Turtle Aromatherapy

Smell great & feel amazing with our collection of 100% pure single essential oils, our proprietary LJ Turtle Aromatherapy Lifestyle blends and our handcrafted diffuser jewelry.


Social: @ljturtleguelph (Twitter), @ljturtlearomatherapy (Instagram, Facebook, Pintrest)


HappyWaffles are healthy, allergen-friendly frozen toaster waffles that taste delicious. HappyWaffles provide a balance of protein, fats and fibre from post-consumer fruits and vegetables, promoting nourishment, weight management sustained energy levels. HappyWaffles are currently offered in two delicious flavours: cinnamon toast and double chocolate, with more to come!

Hub Build

Grand Finishing Systems

Grand Finishing Systems is focused on reducing the environmental and health impacts of the surface finishing industry. The company's initial product offerings are modern explorations of historic wood finishes, using naturally based materials from the expanding world of green chemistry.

Birchwell Solutions

Birchwell Solutions is a company that facilitates the development and production of the SaniCube UV-Disinfection Chamber. The SaniCube is an adaptive solution to effectively sanitizing common handheld objects in a safe, efficient and affordable way. The SaniCube is an enclosure that uses a UV/Hydrogen Peroxide process to sanitize the contents within. This process breaks up genetic material of pathogens sticking to the surfaces or floating in the surrounding air, leaving them unable to function or reproduce.



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