Hub Spotlight: Katie's Kollective

Posted on Tuesday, January 19th, 2021

Written by The John F. Wood Centre For Business and Student Enterprise

Katie's Kollective logo

Katie Court is a 3rd year marketing management student at the Univeristy of Guelph. Between studiying and writing papers Katie started her own business! Katie court is the founder and owner of Katie's Kollective, an online thrift store specializing in good quality second-hand clothing that would have otherwise ended up in the landfill. We sat down with Katie to get the inside scoop on how she started Katie's Kollective and what she hopes to get out of the Hub Incubator Program.

How did you come up with Katie's Kollective?

I came up with this idea a couple of years ago when I realized that I had a passion for thrifting and would often come home from a trip to the thrift store with really good quality items for a fraction of the price. These are items that otherwise would have landed in the landfill. I wanted to be able to share my passion for thrifting with others. I really noticed my passion for thrifting come in handy when I was in my first year of university and it was coming to about the time in the semester where I was going to be participating in The Great Ethical Dilemma case competition. I did not have any appropriate business wear and everything I found in stores seemed so expensive for something that I was unsure of how many times I would wear. I went to the thrift store and ended up finding an entire business formal outfit. I figured that if this is a problem that I was having, I couldn't be the only one. That is why Katie's Kollective specializes in business wear and brand name clothing. 

What motivated you to take the next step and apply to the Hub?

What really motivated me to take the next step, ie. apply to the Hub was that for my Summer 2020 work term, I had the pleasure of helping a family member with their start-up company. I was so fascinated by all of the ins and outs of what it takes to start a business and I shared this with my co-op advisor during our work term meeting. It was my co-op advisor who then encouraged me to apply to The Hub after I shared with her my idea for Katie's Kollective.

What do you hope to get out of the Hub?

I am so excited to start my journey with The Hub. I am hoping that I will be able to network with like-minded people and that we can troubleshoot back and forth on our business ideas and adventures.

Do you have any advice for someone with a business idea in mind, but are not sure what to do next?

Some advice that I have for anyone who has a business idea in their minds, but they aren't sure what to do next would be to reach out to your network and talk about the idea with people you know. Not only will you get feedback on your idea and be able to make your idea that much stronger but, you might also be able to make a connection with someone who can help steer you in the right direction on the next step or someone who is ready to help take you to the next step.

Follow Katiie's journey by getting on Instagram and following @katies_kollective!

Housed within the John F. Wood Centre for Business & Student Enterprise (Wood Centre), the Hub is a business incubator designed to support early-stage business ideas with high-potential, but unproven business models. The goal of the Hub is to provide University of Guelph students (undergraduate and graduate) and alumni the opportunity to build a successful business enterprise in a supportive learning environment.

The Hub has a tiered program that ensures a good mix of start-up companies at varying stages of growth. “Hub Start” is for ventures still getting their idea off the ground. These ventures typically have a great team and a great idea, but still have not demonstrated product-market fit with traction. “Hub Build” is for ventures with traction looking to refine their business model and/or scale.


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