Hub Spotlight: Lifestyle Labs

Posted on Monday, January 25th, 2021

Written by The John F. Wood Centre For Business and Student Enterprise

Matthew Stiver is a University of Guelph Alum who graduated from the Mechanical Engineering Program. Matthew has a keen eye for detail, he loves understanding how things work and is passionate about doing research.

Matthew has leveraged these skills to become the founder of his own company – Lifestyle Lab, a research and content creation brand whose main goal is to combine very high production quality, with reviews that aim to give complete and unbiased opinions on the products people are researching most.  

We sat down with Matthew and learned what inspired him to take the next step and turn his idea into a functioning business!


How did you come up with Lifestyle Lab?

I’ve always been a chronic researcher when it comes to shopping. Need a new electric toothbrush? Guess I’m spending the next 3 hours reading reviews to find out which one is best! In many ways I take great pride in that, and through my hours and hours of researching products, I discovered two things:  
 
1) Videos are the best way to get a true feel for a product, but the video production quality is often lacking 
2) I almost always needed to read multiple reviews to get the answers to all my questions 
 
So, I started Lifestyle Lab, a research and content creation brand whose main goal is to combine very high production quality, with reviews that aim to give complete and unbiased opinions on the products people are researching most. 

What motivated you to take the next step and apply to the Hub?

2020 was a very successful year for Lifestyle Lab as a brand. I gained huge recognition in the coffee and espresso market, and had my eyes set on expanding even further in the new year. However, at this time, I’m still working a separate 9-5 job as an engineer and have yet to commit 100% to this venture as my sole source of income. I really enjoy working on Lifestyle Lab, and I came to the Hub looking for help in growing this passion project into a business that I’m comfortable taking full-time.

What do you hope to get out of the Hub?

I’m very much looking forward to surrounding myself with a group of like-minded entrepreneurs, and being able to flesh out some ideas that have been floating around in my head for a while. I hope to gain knowledge from mentors who have experience scaling up small proven business models, and possibly even be in a position at the end of the year to take this business full time. 

Do you have any advice for someone with a business idea in mind, but are not sure what to do next?

Put something out to the world as soon as possible, see how your audience reacts to it, adapt, rinse, repeat. My ventures that have been most successful are those where I got started the earliest, and have had the most time to learn and pivot towards what the market is actually looking for. 

To check out Lifestlye Lab's reviews, tutorials and tips check out @lifestylelab_ on Instagram! 

 

Housed within the John F. Wood Centre for Business & Student Enterprise (Wood Centre), the Hub is a business incubator designed to support early-stage business ideas with high-potential, but unproven business models. The goal of the Hub is to provide University of Guelph students (undergraduate and graduate) and alumni the opportunity to build a successful business enterprise in a supportive learning environment.

The Hub has a tiered program that ensures a good mix of start-up companies at varying stages of growth. “Hub Start” is for ventures still getting their idea off the ground. These ventures typically have a great team and a great idea, but still have not demonstrated product-market fit with traction. “Hub Build” is for ventures with traction looking to refine their business model and/or scale.

 

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