Meet the W21 Hub Incubator Cohort

Posted on Monday, January 18th, 2021

Written by The John F. Wood Centre For Business and Student Enterprise

Hub Build W21

Housed within the John F. Wood Centre for Business & Student Enterprise (Wood Centre), The Hub is a new-venture business incubator designed to support early-stage business ideas with high-potential, but unproven business models. The goal of The Hub is to provide University of Guelph students (undergraduate and graduate) and alumni the opportunity to build a successful business enterprise in a supportive learning environment.

The Hub has a tiered program that ensures a good mix of start-up companies at varying stages of growth. “Hub Start” is a good fit for ventures still getting their idea off the ground. These ventures typically have a great team and a great idea, but still have not demonstrated product-market fit with traction. “Hub Build” is a good fit for those ventures with traction and looking to refine business models and/or scale.

We are proud to announce the following companies have been accepted into our Hub Start and Hub Build programs for the winter 2021 semester. We hope that you will consider visiting their websites, following them on social media, and/or reaching out if you would like to support their endeavours in any way.

Hub Start

Confluxia Consulting

Brings research in workplace best practices and experience in human resources consulting to help small businesses make better hires and build diverse workforces. Our mission is to connect qualified applicants and businesses through evidence-based processes. We make it easy and affordable for businesses of any size to reduce bias in their hiring process and ensure that they are hiring the most qualified applicants.

Web:            Social: @confluxiaconsulting or @confluxia (Instagram, LinkedIn, Twitter)

Data Torch

Combines all the software needed to build machine learning algorithms and puts it on a social network that facilitates Artificial Intelligence (AI) collaboration and discussion. Imagine combining Microsoft Office and LinkedIn, but for algorithms and datasets instead of docs and spreadsheets. We want to make it cheap and easy for students, scientists, and startups to build and share cool projects while giving enterprises the capability to build and scale their AI into production.

Web:           GitHub:

Katie’s Kollective

An online thrift store specializing in good quality second-hand clothing that would have otherwise ended up in the landfill. Each item is specifically handpicked and inspected for the shop. All prices are student budget-friendly.

Social: @katies_kollective (Instagram)


A service that offers a completely customizable and catered clothing experience. The app utilizes Artificial Intelligence (AI) to create a style profile that allows us to provide you with pieces that match your interests. Outfitted also connects small businesses with a larger audience, making it a multi-dimensional platform offering end-user services and business to business services. Not only does Outfitted's AI give you a personalized shopping experience, but you also have the ability to follow Outfitted Ambassadors on the app for tips tricks, and their favourite styles.

Web:            Social: @theoutfittedapp (Twitter, Instagram, Facebook)

Retea Cups

A consumer goods company that provides consumers with sustainable ways to make and drink bubble tea -- a Taiwanese beverage that is growing in popularity in Western culture.

Web:          Social: @reteacups (Twitter, Instagram, Facebook)

Scoops Supplements

Offers customizable quantities of sports supplements. Products can be purchased from as little as one serving. This allows the consumer to try products with minimal commitment and add diversity to their assortment of supplements.

Web:   Social: @scoopssupplements (Instagram)

Well Baked Box

A delivery service which brings nutritious and delicious baked good recipe kits to your door so you can create gluten-free, dairy-free and naturally sweetened baked goods and snacks easily in the comfort of your kitchen.

Web:              Social: @wellbakedbox (Instagram, Facebook)

Hub Build


At Boardball, our mission is to make the game of volleyball more accessible, while maintaining that same level of fun and competitiveness. Boardball, a new, dynamic, and competitive game, is an alternative to the traditional volleyball net. All you need is a board, a ball, and 4 players. The game is played two against two, and you can move anywhere around the board without losing that bump-set-spike that you love.

Web:            Social: @boardballsport (Instagram, Facebook)


Creates healthy breakfast and snack foods that keep you feeling energized. These foods are lower in sugar, and are higher in protein, fibre, and fats than its less healthy counterparts. Nonetheless, they are delicious!


Izzy’s Imperfect Items

A small sustainable business that makes scrunchies, cutlery pouches, napkins and more entirely out of upcycled materials. It is run by Izzy, an undergrad teacher student at the University of Guelph and Ben, an expert in the fashion industry.

Web:       Social: @izzysimperfectitems (Instagram, Facebook)

A fully managed cloud platform for online and hybrid learning that allows anyone to build their very own online school. We offer fast onboarding, low pricing and push out continuous innovative features.

Web:           Social: (Instagram)

Lifestyle Lab

An independently run product review and content creation studio. We specialize in “lifestyle” related topics ranging from Coffee to Hifi to Watches, but are always interested in finding the next big thing! Lifestyle Lab is dedicated to providing high quality, unbiased, content to help consumers make educated buying decisions, and get the most out of their products by providing reviews, tutorials, and general tips + tricks.

Web:         Social: @lifestylelab (YouTube, Instagram)

Notos Technologies

A software company combining the power of artificial intelligence and wind energy to pioneer “Forever Flight” in unmanned aerial vehicles.


Social: @notostechnology or @notostechnologies (Instagram, Twitter, LinkedIn)





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