Hub Spotlight: Izzy's Imperfect Items

Posted on Friday, February 19th, 2021

Written by The John F. Wood Centre For Business and Student Enterprise

Izzy's Imperfect Items is a sustainable business founded by Isabel Savransky, that makes household and beauty items purely from repurposed materials. Second-hand fabric, hair ties and buttons are used in production to create scrunchies, cutlery pouches, reusable napkins, and more! 

We sat down with Isabel to get the inside scoop on how she started Izzy's Imperfect Items and what she hopes to get out of the Hub Incubator Program.

How did you come up with Izzy's Imperfect Items?

I came up with Izzy's Imperfect Items when I noticed the number of hair-ties on the ground all around the U of G campus. I decided to start collecting and cleaning them out and I began to brainstorm ideas on what I could do with them. I stumbled across the idea of scrunchies since my friend had just made a few for herself but I wasn't confident in my sewing abilities. I went to my home in Vaughan, borrowed my mom's sewing machine and began to play around with it. I came up with a scrunchie I was happy with and I also made a cutlery pouch. I was content that I had used up the hair elastics and had made something sustainable and functional.
The problem was that I kept finding more elastics (even beyond the U of G campus - they're everywhere!) so I kept making more scrunchies which led to a big collection pretty fast. That's when I decided to sign up for some local markets and try to sell some of the products I was making. The markets went really well so I wanted to continue! I finalized the name Izzy's Imperfect Items with my partner after playing around with different words and finally landing on this name. I thought the name perfectly encapsulated my mission to upcycled materials and create one of a kind items. 

What motivated you to take the next step and apply to the Hub?

I applied to The Hub Incubator after I saw a poster promoting the Start-up Social. I felt really inspired at the social and I felt I would learn a lot of new things from many successful entrepreneurs in the program. I was also motivated by the fact that many Hub Alumni weren't business majors, which I intially thought you had to be. The Hub community was very open and welcoming which made me take the next step of applying to the program.   

What do you hope to get out of the Hub?

I hope to gain a community of individuals that I can continue to reach out to even after I am done being a student at the University of Guelph. I am currently in my last semester of university (and my last Hub program) and I feel very fortunate to know that I will have a network of knowledgeable and friendly folks to reach out should I have any questions about my entrepreneurial journey.  

Do you have any advice for someone with a business idea in mind, but are not sure what to do next?

My advice to anyone with a business idea in mind but not sure what to do would be to act on your ideas! I had no clue where to get started, how to find customers, or even how to build a successful website. However, I learned through trial and error and by asking those around me. Even if your idea is not perfect, get your product/service out there to gain valuable feedback that you can use to further grow your business. 

To learn more about Izzy's Imperfect Items check out their website.  

Housed within the John F. Wood Centre for Business & Student Enterprise (Wood Centre), the Hub is a business incubator designed to support early-stage business ideas with high-potential, but unproven business models. The goal of the Hub is to provide University of Guelph students (undergraduate and graduate) and alumni the opportunity to build a successful business enterprise in a supportive learning environment.

The Hub has a tiered program that ensures a good mix of start-up companies at varying stages of growth. “Hub Start” is for ventures still getting their idea off the ground. These ventures typically have a great team and a great idea, but still have not demonstrated product-market fit with traction. “Hub Build” is for ventures with traction looking to refine their business model and/or scale.


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