Meet the F21 Hub Incubator Cohort

Posted on Monday, September 27th, 2021

Written by The John F. Wood Centre For Business and Student Enterprise

Zoom Capture of the F21 Hub Incubator Cohort Meeting
F21 Hub Incubator Cohort

Housed within the John F. Wood Centre for Business & Student Enterprise (Wood Centre), The Hub is a new-venture business incubator designed to support early-stage business ideas with high-potential, but unproven business models. The goal of The Hub is to provide University of Guelph students (undergraduate and graduate) and alumni the opportunity to build a successful business enterprise in a supportive learning environment.

The Hub has a tiered program that ensures a good mix of start-up companies at varying stages of growth. “Hub Start” is a good fit for ventures still getting their idea off the ground. These ventures typically have a great team and a great idea, but still have not demonstrated product-market fit with traction. “Hub Build” is a good fit for those ventures with traction and looking to refine business models and/or scale.

We are proud to announce the following companies that have been accepted into our Hub program for the Fall 2021 semester. We hope that you will consider visiting their websites, following them on social media, and/or reaching out if you would like to support their endeavours in any way.


Daash is a one-of-a-kind cryptocurrency market analysis tool. On Daash users can select from a wide range of dashboards which they can customize to suit their needs and supercharge their trading abilities.

Web:                                                    Social: @daashapp (Twitter)


SpruceLab is a Toronto planning and landscape architecture social enterprise that focuses on nature-based solutions for vibrant and resilient communities, and to support Indigenous-led initiatives and emerging professionals. Building on over 25 years of professional experience in the private and public sectors, they connect with others to form strategic and unique collaborations for place-based work, grounded in caring for the land, waters, and all creatures.


Soy Salve

Soy Salve is a revolutionary anti-chafing product for the sports industry that provides the ability to prevent further skin irritation, while healing currently irritated areas. The product is created using all-natural ingredients, with soy protein, beeswax and corn starch and the bioactives hyaluronic acid and tea tree oil which stop bacterial growth and hydrate skin, respectively.


Three Cats Cider

Three Cats Cider Co. bridges together the collective experiences of farmer, Keshia Krucker and brewer, Zach Vernon. Together they turned a year of excess apple production on Keshia’s family farm, Manorun, into a new brand of cider with little to no added sugar that tastes great! Their philosophy is quality, sustainability, and community. Zach’s background in craft brewing, allows him to simultaneously push the envelope of flavour while highlighting the simplicity of high-quality apples and locally cultivated yeast strains. Keshia’s background in regenerative agriculture roots Three Cats Cider company in sustainability from sourcing ingredients directly from her family farm and other local farms, to responsibly packaging and using environmental cleaning solutions. Their business will launch with a bottle shop and expand into a taproom offering on-farm experiences.

4P Academy 

4P Academy is an online science, technology, engineering, and mathematics (STEM) education company founded as a Canadian federal incorporation in 2020 that aims to “build future STEM leaders”. The service offers scheduled tutoring to students from fourth grade to second year university in program packages with various benefits to each. Students can receive an affordable “private school” education quality in one-on-one sessions with senior peer instructors (university and post-graduate students) who are given prior training and are held accountable by the company. The tutoring focuses on building deep and broad understanding of the chosen subject, long-term memory encoding, and critical reasoning skills development.

Web:                                         Social: @4pacademy (Twitter, Facebook) (Instagram) 


GURBAN is a start-up company that offers a smartphone application to promote urban greenspace use. GURBAN app tracks the time the users spend within urban green spaces and rewards them based on it. The more time users spend within urban green spaces, the more “G coins” they can earn and receive more financial rewards.

Kaely's Crafts

Kaely's Crafts are handcrafted and environmentally conscious items for your home, garden and personal wellbeing. Each product has a focus on sustainable consumption and is encouraged to be used to enhance or encourage sustainable living.


Instagram: @kaelyscrafts

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