Fulbright Visiting Scholar Lecture - Brad Hudson
Date and Time
Visiting professor Bradford Hudson will discuss his ongoing research about the iconic Canadian chateau hotels built by Canadian Pacific and now operated by Fairmont. This presentation is a sequel to his earlier CME lecture on the concept of brand heritage and its application at the historic Cunard cruise liine. Brad is t he Fulbright Visiting Research Chair at CME while on sabbatical from Boston University. His specialty is heritage marketing, which involves historical references in current marketing by older companies.