Graduate Diploma (GDip) in Market Research | Gordon S. Lang School of Business and Economics

Graduate Diploma (GDip) in Market Research

Please note: Admission to this program is currently on hold until further notice. Any questions regarding this program should be directed to

The University of Guelph’s Graduate Diploma in Market Research is designed for students who want to extend their undergraduate knowledge of market research and advanced analytical tools. If you are interested in graduate-level studies, but not a master’s thesis, consider this one-year course-based program. You will learn from leaders in the marketing field who have developed progressive research and analytical methods. 

Meet our faculty

Course topics

Students in this program typically pursue research interests related to marketing and consumer studies.

Career paths

Graduates of this program often pursue a diverse range of industries related to marketing and consumer behaviour.

Admission requirements

To be considered a candidate for this graduate diploma, you must have graduated from a four-year honours degree program (or equivalent) and maintained at least a B average in the final two years of your program. Your degree must focus on one of the following areas:

  • consumer studies
  • social sciences
  • humanities
  • marketing
  • finance
  • real estate

You'll be asked to submit a discussion paper indicating why you are interested in the field of market research.

Proof of English proficiency is required for applicants whose first language is not English. Please note that test scores must be valid for the start of the program.

  • Applicants who completed a post-secondary degree from Canada, the United States, the United Kingdom, Australia, or New Zealand may request that this requirement be waived. This request will be reviewed by the graduate selection committee, who may ask for an interview and/or supplementary documentation in their consideration. 

Applicants with considerable experience in a business or management role, who meet the minimum grade requirements but are lacking in the required academic areas may be required to complete one or more recommended undergraduate courses in order to comply with program standards.

Application deadline is February 1.

More information

Graduate calendar | Deparment of Marketing and Consumer Studies website 

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