First name: Brenda
Last name: Woods
Job title: Vice President, Marketing
Organization: VISA Canada
Program: Bachelor of Commerce
With more than 30 years of marketing and brand management experience, Brenda is responsible for leading Visa marketing to achieve business and brand objectives.
Brenda oversaw successful marketing programs, including the “Visa. Everywhere You Want To Be” and “smallenfreuden”, winner of a North American Effie and CMA awards. She also led the activation of the TIFF, Olympics, FIFA and NHL sponsorship properties, and is a former board member and past chair of the Sponsorship Marketing Council of Canada.
An active participant in the Canadian sponsorship community, Brenda has served on the Sponsorship Marketing Council of Canada and is currently a member of Lang’s International Institute for Sport Business and Leadership executive board.
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