Brynn Winegard | Gordon S. Lang School of Business and Economics

Brynn Winegard

Adjunct Professor
Executive Programs
Phone number: 
email preferred

Dr. Brynn L. Winegard is an award-winning professor, speaker and expert in ‘Business-Brain Sciences’. Brynn completed her formal education at the Schulich School of Business (MBA, PhD) and McMaster University in Neuroscience and Psychology. After more than a decade in corporate marketing working for Pfizer Nestle and Johnson & Johnson, Brynn has dedicated herself to speaking about “Building Better Business Brains” to groups, organizations and companies, stemming from her research, which combines neuroscience and business phenomena – business-brain sciences. Brynn teaches at the Schulich Executive Education Centre, McMaster University, Ryerson University and the University of Guelph.

When Brynn isn’t speaking professionally, she is a regular on media outlets discussing business phenomena using insights from social and brain sciences. Brynn is a regular contributor on CTV, BNN-TV, CBC, CTV Newschannel, CBC, CityTV, Global, The Globe and Mail, Maclean’s and PROFIT Magazine, and has been seen in more than 40 other major media outlets.

  • HSBc (McMaster)
  • MBA (Schulich School of Business)
  • PhD (Schulich School of Business)

Business-brain sciences, neuromarketing, neuromanagement, neuroleadership, brain science of buying, buyer behavior