2016 – Present, University of Guelph
Ph.D. candidate, Management
2013 – 2015, University of Guelph
MSc, Hospitality and Tourism Management
2008 - 2012, Guangdong University of Foreign Studies
BA, Political Science
2009 - 2012, Guangdong University of Foreign Studies
BEc, International Trade and Economics
Awards and Honours
2016 - Present Ontario Trillium Scholarship (Government of Ontario, Canada)
2016 - Present School of Hospitality, Food and Tourism Management PhD Scholarship (University of Guelph, Canada)
2015 Governor General's Gold Medal (Government of Canada, Canada)
2015 Distinguished Scholar Medal (University of Guelph, Canada)
2013 UGFA Scholarship (University of Guelph, Canada)
2012 Honored Graduate (Guangdong University of Foreign Studies, China)
2011/2010/2009 Integrated Scholarship (Guangdong University of Foreign Studies, China)
2010 Excellent Volunteer Award (5/10000, GAGOC, Asian Games)
2010 Excellent Student Leader (Guangdong University of Foreign Studies, China)
- Journal Articles -
Liang, L. J., Choi, H. C., & Joppe, M. (2018). Exploring the relationship between satisfaction, trust and switching intention, repurchase intention in the context of Airbnb. International Journal of Hospitality Management, 69, 41-48.
Liang, L. J., Choi, H. C., & Joppe, M. (2018). Understanding repurchase intention of Airbnb consumers: perceived authenticity, electronic word-of-mouth, and price sensitivity. Journal of Travel & Tourism Marketing, 35(1), 73-89.
Joppe, M., Huang, S., Liang, J. L., & Choi, H. S. (2017). The Economic Impact of the 2015 Speed River Inferno Track and Field Festival.
Liang, J. L., Choi, H. S., & Joppe, M. (2017). Music Guelph.
- Book Chapters -
Liang, L. J. & Choi, H. C. (2017). Shenzhen, China. In Lowry, L. L. (Ed.). The SAGE International Encyclopedia of Travel and Tourism. Thousand Oaks: SAGE Publications.
Choi, H.R., Choi, H. C., & Liang, L. J. (May, 2018). The Fun-scale: investigation of latent structure, reliability, and construct and predictive validity from a sample of Chinese tourists. 16th APacCHRIE Conference and 9th Youth Conference, Guangzhou, China (Best Paper Award).
Yi, W., Liang, L. J. & Choi, H. C. (May, 2018). An Examination of the Effect of Customer Incivility on Employee Incivility via Burnout in the hospitality. 16th APacCHRIE Conference and 9th Youth Conference, Guangzhou, China.
Liang, L. J., Choi, H. C., & Joppe, M. (2018). Application and extension of the MEDTOUR scale based on TPB theory. 23rd Annual Graduate Education and Graduate Student Research Conference in Hospitality and Tourism. Fort Worth, USA.
Huang, S., Shen, Y., Choi, C., & Liang, J. (2016, January). The emotional relationships between customers and brand: A comparison of brand love, emotional attachment, and brand romance. Presented at The 21st Annual Graduate Education & Graduate Student Research Conference, Philadelphia, the US.
Liang, J., Huang, S., & Choi, H.S. (September, 2015). Exploring the Relationship Between Satisfaction, Trust and Switching Behavior, Repurchase Intention In the Context of Airbnb. 2015 Travel and Tourism Research Association Conference. Niagara Falls, Canada.
Liang, J., Huang, S., Choi, H.S., & Joppe M. (January, 2015). Determinants of Repurchase Intention: Perceived Risk and Perceived Value as a Mediator. 20th Annual Graduate Student Research Conference in Hospitality and Tourism. Tampa, U.S.A.
Huang, S., Liang, J., & Choi, H.S. (January, 2015). The Last 15 Years of Consumer Behavior Research in Cruise Tourism: A Content Analysis. 20th Annual Graduate Student Research Conference in Hospitality and Tourism. Tampa, U.S.A.
Liang, J., Huang, S., & Choi, H.S. (September, 2014). Understanding the Purchase Intention of Airbnb Consumers: A Conceptualized Model. 2014 Travel and Tourism Research Association Conference. Yellowknife, Canada.
Ongoing – A Screening framework for Agricultural disruptive innovation
Ongoing – Sustainable development and the impact of global warming on wine tourism
Ongoing – Medical tourism with institutional perspective
June, 2016 – Music tourism development project by City of Guelph.
June, 2015 – Analyzing the Economic Impacts of the Speed River Inferno Track and Field Festival on the City of Guelph.
August, 2014 - From the Ground Up: An Alternative to Macro-Level Economic Impact on RTO 4.
March, 2014 – the impact of culture shock to international students: strategies to cope with it and survive.