Jingen (Lena) Liang | Gordon S. Lang School of Business and Economics

Jingen (Lena) Liang

Ph.D. Candidate, Management (Service Management)
School of Hospitality, Food and Tourism Management
Email: 
jliang@uoguelph.ca
Phone number: 
54260
Office: 
Macdonald Stewart Hall (MACS), Room 222
Summary: 

Biography

Lena Jingen Liang is a Ph.D. candidate in the School of Hospitality, Food, and Tourism Management, University of Guelph. She received a MSc in Hospitality and Tourism Management in University of Guelph. She also received a BA in Political Science as well as a BEc in International Trade and Economics in Guangdong University of Foreign Studies. With over 5 years working experience in the hotel industry in China as well as Canada, Lena has devoted great effort to combine academic knowledge with industrial pratice.

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Education

2016 – Present, University of Guelph
Ph.D. candidate, Management 

2013 – 2015, University of Guelph
MSc, Hospitality and Tourism Management

2008 - 2012, Guangdong University of Foreign Studies
BA, Political Science

2009 - 2012, Guangdong University of Foreign Studies
BEc, International Trade and Economics

Awards and Honours

2016 - Present    Ontario Trillium Scholarship (Government of Ontario, Canada)
2016 - Present    School of Hospitality, Food and Tourism Management PhD Scholarship (University of Guelph, Canada)
2015   Governor General's Gold Medal (Government of Canada, Canada)
2015    Distinguished Scholar Medal (University of Guelph, Canada)
2013    UGFA Scholarship (University of Guelph, Canada)
2012    Honored Graduate (Guangdong University of Foreign Studies, China)
2011/2010/2009    Integrated Scholarship (Guangdong University of Foreign Studies, China)
2010    Excellent Volunteer Award (5/10000, GAGOC, Asian Games)   
2010    Excellent Student Leader (Guangdong University of Foreign Studies, China)

Publications

- Journal Articles -

Liang, L. J., Choi, H. C., & Joppe, M. (2018). Exploring the relationship between satisfaction, trust and switching intention, repurchase intention in the context of Airbnb. International Journal of Hospitality Management, 69, 41-48.

Liang, L. J., Choi, H. C., & Joppe, M. (2018). Understanding repurchase intention of Airbnb consumers: perceived authenticity, electronic word-of-mouth, and price sensitivity. Journal of Travel & Tourism Marketing, 35(1), 73-89.

Joppe, M., Huang, S., Liang, J. L., & Choi, H. S. (2017). The Economic Impact of the 2015 Speed River Inferno Track and Field Festival.

Liang, J. L., Choi, H. S., & Joppe, M. (2017). Music Guelph.

- Book Chapters -

Liang, L. J. & Choi, H. C. (2017). Shenzhen, China. In Lowry, L. L. (Ed.). The SAGE International Encyclopedia of Travel and Tourism. Thousand Oaks: SAGE Publications.

Presentations

Choi, H.R., Choi, H. C., & Liang, L. J. (May, 2018). The Fun-scale: investigation of latent structure, reliability, and construct and predictive validity from a sample of Chinese tourists. 16th APacCHRIE Conference and 9th Youth Conference, Guangzhou, China (Best Paper Award).

Yi, W., Liang, L. J. & Choi, H. C. (May, 2018). An Examination of the Effect of Customer Incivility on Employee Incivility via Burnout in the hospitality. 16th APacCHRIE Conference and 9th Youth Conference, Guangzhou, China.

Liang, L. J., Choi, H. C., & Joppe, M. (2018). Application and extension of the MEDTOUR scale based on TPB theory. 23rd Annual Graduate Education and Graduate Student Research Conference in Hospitality and Tourism. Fort Worth, USA.

Huang, S., Shen, Y., Choi, C., & Liang, J. (2016, January). The emotional relationships between customers and brand: A comparison of brand love, emotional attachment, and brand romance. Presented at The 21st Annual Graduate Education & Graduate Student Research Conference, Philadelphia, the US.

Liang, J., Huang, S., & Choi, H.S. (September, 2015). Exploring the Relationship Between Satisfaction, Trust and Switching Behavior, Repurchase Intention In the Context of Airbnb. 2015 Travel and Tourism Research Association Conference. Niagara Falls, Canada.

Liang, J., Huang, S., Choi, H.S., & Joppe M. (January, 2015). Determinants of Repurchase Intention: Perceived Risk and Perceived Value as a Mediator. 20th Annual Graduate Student Research Conference in Hospitality and Tourism. Tampa, U.S.A.

Huang, S., Liang, J., & Choi, H.S. (January, 2015). The Last 15 Years of Consumer Behavior Research in Cruise Tourism: A Content Analysis. 20th Annual Graduate Student Research Conference in Hospitality and Tourism. Tampa, U.S.A. 

Liang, J., Huang, S., & Choi, H.S. (September, 2014). Understanding the Purchase Intention of Airbnb Consumers: A Conceptualized Model. 2014 Travel and Tourism Research Association Conference. Yellowknife, Canada.

Research Projects

Ongoing – A Screening framework for Agricultural disruptive innovation

Ongoing – Sustainable development and the impact of global warming on wine tourism

Ongoing – Medical tourism with institutional perspective

June, 2016 – Music tourism development project by City of Guelph.

June, 2015 – Analyzing the Economic Impacts of the Speed River Inferno Track and Field Festival on the City of Guelph.

August, 2014 - From the Ground Up: An Alternative to Macro-Level Economic Impact on RTO 4.

March, 2014 – the impact of culture shock to international students: strategies to cope with it and survive.