Rob McLean | Gordon S. Lang School of Business and Economics

Rob McLean

Assistant Professor, Marketing Management Advisor, Co-op Advisor
Department of Marketing and Consumer Studies
Phone number: 
ext. 58754
Macdonald Institute (MINS), Room 259

Rob McLean is an Assistant Professor and the Marketing Management and Co-op Advisor in the Department of Marketing and Consumer Studies at the Gordon S. Lang School of Business and Economics at the University of Guelph.

Rob has worked as a freelance marketing consultant with brand identity development, marketing communications, and content marketing in agriculture, agri-food, technology, government and not-for-profit organizations. In the corporate world, he worked with strategic brand development, sales management, and marketing management for various local, national and global brands at Guinness, Sleeman Breweries, Grolsch PLC, and SABMiller.

Rob joined the University of Guelph as an instructor in 2016.


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  • M.B.A. The University of Guelph, 2002-2003. Marketing, Communications, Management, Finance, Operations.
  • Graduate Studies, University of Calgary, 1994-1995. Literary theory, Irish literature, creative writing.
  • B.A. Honours, University of Guelph, 1989-1994. English literature, post-colonial literature, creative writing.

MCS*2000 - Business Communication - An overview of business communication skills and best practices.

MCS*3050 - Digital Marketing - Using online tools to support marketing plans, strategies and tactics. 

MCS*4910 - Sales in a Digital Age - An experiential sales course created in partnership with Shopify.

MGMT*4050 - Business Consulting - Learning the art and science of delivering professional, sustainable counsel to various businesses and organizations.

BUS*6050 - Business Fundamentals - The introductory course in the Lang MBA Executive Program.

Area of Research

Executive Programs
marketing management