Rob McLean | Gordon S. Lang School of Business and Economics

Rob McLean

Assistant Professor, Marketing Management Advisor, Co-op Advisor
Department of Marketing and Consumer Studies
Email: 
mclean01@uoguelph.ca
Phone number: 
ext. 58754
Office: 
Macdonald Institute (MINS), Room 259
Summary: 

Rob McLean is an Assistant Professor and the Marketing Management and Co-op Advisor in the Department of Marketing and Consumer Studies at the Gordon S. Lang School of Business and Economics at the University of Guelph. As a freelance marketing consultant, Rob has worked with brand identity development, marketing communications, and content marketing in agriculture, agri-food, technology, government and not-for-profit organizations. In the corporate world, he worked with brand identity development, strategy, and marketing communications for various local, national and global brands in the beer industry at Guinness, Sleeman Breweries, Grolsch PLC, and SABMiller.

Rob joined the University of Guelph as an instructor in 2016.

 

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  • M.B.A. The University of Guelph, 2002-2003. Marketing, Communications, Management, Finance, Operations.
  • Graduate Studies, University of Calgary, 1994-1995. Literary theory, Irish literature, creative writing.
  • B.A. Honours, University of Guelph, 1989-1994. English literature, post-colonial literature, creative writing.

BUS*6050 - Business Fundamentals - The introductory course in the Lang MBA Executive Program.

MCS*2000 - Business Communication - An overview of business communication skills and best practices.

MCS*3050 - Digital Marketing - Using online tools to support marketing plans, strategies and tactics. 

MCS*3620 - Marketing Communications - Creating and communications marketing messages.

Area of Research

Marketing