Victoria Taylor | Gordon S. Lang School of Business and Economics

Victoria Taylor

Victoria Taylor
Sessional Lecturer
Department of Marketing and Consumer Studies
Phone number: 
email preferred

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Marketing Manager with a demonstrated history of teaching higher education. Main areas of expertise include market research, marketing strategy, and digital marketing.

  • Master of Science (M.Sc.), Marketing and Consumer Studies, University of Guelph.
  • Bachelor of Commerce (B.Comm.), Marketing Management, University of Guelph.
  • Brand personality
  • Schema congruity theory
  • Sympathetic magic

Awarded Best Paper at ICEBMM 2016: International Conference on Economics, Business and Marketing Management in Barcelona, Spain.

  • MCS*4370: Marketing Strategy
  • MCS*4310: Topics in Consumer Studies
  • MCS*2600: Consumer Behaviour
  • MGMT*4050: Business Consulting