Associate professor, Timothy Dewhirst, in the Department of Marketing and Consumer Studies, got into the football spirit as he explored the importance of team brands in the Super Bowl. The 2011 Super Bowl is a classic “battle of the brands,” a matchup between meat packers and steel workers, between storied franchises with deep roots and legacies. Read full Toronto Star article [1].
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The Gordon S. Lang School of Business and Economics at the University of Guelph is committed to developing leaders with a social conscience, an environmental sensibility and a commitment to their communities. We offer a wide range of specialized programs in business and economics across undergraduate, graduate and professional education.
Academic Units
- Department of Economics & Finance
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- School of Hospitality, Food & Tourism Management
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