In the lead up to this weekend's Super Bowl, Marketing and Consumer Studies professor Timothy Dewhirst comments on the "Battle of Brands" within the NFL. According to Dewhirst, team names often represent "tough, fierce, fearless and menacing qualities," all fitting given the nature of the game. Read full U of G release [1]
About
The Gordon S. Lang School of Business and Economics at the University of Guelph is committed to developing leaders with a social conscience, an environmental sensibility and a commitment to their communities. We offer a wide range of specialized programs in business and economics across undergraduate, graduate and professional education.
Academic Units
- Department of Economics & Finance
- Department of Management
- Department of Marketing & Consumer Studies
- School of Hospitality, Food & Tourism Management
- Executive Programs (MBA / MA Leadership)