More Canadians are doing their grocery shopping outside of the traditional supermarket. With stores like Wal-Mart and Costco offering competitive pricing on food items alongside a lengthy list of other products, the market is becoming increasingly fragmented. In this article from Radio Canada International, Professor Sylvain Charlebois comments on this change explaining that while it does not pose an immediate threat to the existence of supermarkets, the old model will have to adapt and could start offering "more specialized stores targeting specific markets." Read "Grocery shopping in Canada evolving." [1]