How does naming a sports team after a geographic region affect support for a team's brand? And what happens when that team no longer plays in the area it was named after? Prof. Tim Dewhirst explores this issue in his article in today's Globe and Mail [1].
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The Gordon S. Lang School of Business and Economics at the University of Guelph is committed to developing leaders with a social conscience, an environmental sensibility and a commitment to their communities. We offer a wide range of specialized programs in business and economics across undergraduate, graduate and professional education.
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