A team of Guelph B.Comm students placed first in the PRME-LEAD Challenge, a competition which saw students of PRME Champions schools submit short videos that capture their vision of a Roadmap for Integrated Sustainability [1]. 6 Bachelor of Commerce students including Daniel Brennan, Kristina Kazemi, Michelle Rai, Mathew Rogalo, Tanwar Priya and Alexander Wiedrick submitted their video titled "Roadmap for Integrated Sustainability: Research and Development." Their submission focused on the role that research and development plays in implementing sustainability, and how marketing can develop strategic engagement plans that represent a company's vision. Students were asked to see themselves as the CEO of a large company and answer the question: What is the function that you see as the number one priority for integrating sustainability?
Guelph's winning video submission. [2]
The top three video submissions were displayed at the 2015 Global Compact’s LEAD Symposium [3] in Madrid and were judged by the following panel of sustainability experts:
- Ole Hansen - Chief Leadership Programmes at the UN Global Compact
- Jonas Haertle - Head, PRME Secretariat
- Divya Singhal - Associate Professor of General Management, Goa Institute of Management
- Jim Hartzfeld - Special Adviser to Global Compact LEAD
The winning Guelph team is invited to attend a UN Global Compact event in 2016 and will be featured in PRME and Global Compact communications. This marks the second year in a row where Guelph B.Comm students placed in the top three of this competition. [4]
The Global Compact’s 2015 LEAD Symposium brings LEAD companies and organizations together to discuss the integration of sustainability into the functional areas of a company, including research & development, human resources, marketing, finance, supply chain, etc. The Symposium will also serve to launch the Roadmap for Integrated Sustainability – a comprehensive framework for the acceleration of best practice and performance on sustainability integration that will enable companies to lead the way to a sustainable future.
